The manufacturers chose Matsunaga's reworking of the original Gitanes dancing gypsy image over that of 19 other candidates.
CNN: JAPAN'S HIDDEN PERSUADERS
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That was when the 57-year-old gave Gitanes Blondes -- a sister brand of the cigarettes that were an indispensable prop of Jean-Luc Godard films -- a complete makeover.
CNN: JAPAN'S HIDDEN PERSUADERS
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Even smokers, who are normally cast into the back alleys in cigarette-averse Los Angeles, have a comfortable trolley on an outdoor patio in which to enjoy their Gitanes cigarettes.