His plans are creating new opportunities for U.S. importers of Japanese goods, especially mom-and-pop shops that sell specialty goods like kimonos, collectible Japanese erasers and ginger dressing, who have been hammered over the past decade by the yen's relentless rise.

WSJ: Yen's Decline Promises Small Importers Relief

Because, with tousled ginger hair and scruffy clothes, Ed Sheeran doesn't look like a 21st Century pop icon.

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