Grewia asiatica (Phalsa or Falsa) (Urdu: ????? ) is a species of Grewia native to southern Asia from Pakistan east to Cambodia, and widely cultivated in other tropical countries.Flora of Pakistan: Grewia asiaticaPacific Island Ecosystems at Risk: Grewia asiatica Grewia celtidifolia was initially considered a mere variety of Phalsa, but is now recognized as a distinct species.