Hoffenberg says that resistance is due in part to the fact that most American consumers haven't seen the technology work.

FORBES: Qualcomm's Field Of Streams

In South Korea, about six million mobile phone users--more than 12% of the country's population--subscribe to services that allow them to watch television over their phones, says Steve Hoffenberg, director of electronic media research for Lyra Research.

FORBES: Qualcomm's Field Of Streams