Some dairy companies are using the "non-GMO" label on their milk, despite the fact that all milk is naturally GMO-free, another label that creates unnecessary fear around food.

Likewise, feel free to label interactions. Use upper-case letters for legibility and slightly Angle the horizontal bars upwards to create a more positive feel.

Lenovo only has until 2010 to make free use of the trusted IBM name, before having to switch to its own, less esteemed label.