But even with top management watching him, Ertmann believes having real-time conversations with consumers on the Internet pays off.
FORBES: Crowd Control
2.
Noting the interest, Bruce Ertmann, corporate manager of consumer-generated media at Toyota Motor Sales, couldn't resist the opportunity to make a sales pitch.
FORBES: Crowd Control
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At Toyota Ertmann's unedited online ramblings occasionally make higher-ups uneasy.