One study compared the effects of high-fear and low-fear appeals on changes in attitudes and behaviors related to dental hygiene.
高恐惧诉求、低恐惧诉求会影响与牙齿卫生有关的态度和行为变化，一项研究对这两者进行了比较。
2
After publishing research on the topic, Dr. Sessler began hearing from redheads who complained about problems with dental pain and fear about going to the dentist.
在发表了此类研究文章之后，有红头发人群给塞斯勒医生写信抱怨他们的牙疼问题和看牙医的恐惧。
3
However, an estimated one in five Britons suffers from dental phobia, a fear of dentists which means some would rather endure pain and suffering than face the prospect of having their teeth drilled.