The theory of customer equity management is a new economic theory applying for service-oriented economy, which highlights the essential role of customer equity as core equity.
客户资产管理理论是顺应服务经济的新管理理论，它突出了客户资产作为核心资产的关键地位。
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By objectively analyzing market share, the paper guides readers to understand and accept a new customer-oriented index-Customer Equity share.