FAS: FreeAlongside ship this price includes all costs to a named port of shipment FreeAlongside ship. The buyer pays for loading, onward shipment and insurance.
We could easily see free access for mass-market content funded from advertising alongside the equivalent of subscription and pay-for-view for material with a niche readership.
With a user experience and interface that aim to redefine your expectation of "free" alongside premium features, you may start to wonder why you ever used anything else.