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1 ?产生广告疲倦效应 o 过度暴露,产生广告疲倦效应(Advertising Wearout),即重复广告的过度播放,使消费者的注意力、记忆力下降。 2 ?广告疲乏 广告疲乏(advertising wearout)：过多的重复会 让消费者主动关掉讯息，予以负面的评价。 ? The McGraw-Hill Companies, Inc.
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Outdoor advertising obsolescence, strain, wearout, feculent, will order date of expiration purgation, maintenance repairs or renewal. 户外广告陈旧、变形、破损、不洁的，将责令限期清洗、维修或更新。 - 2
Outdoor advertising obsolescence, strain, wearout, feculent, will order date of expiration purgation, maintenance repairs or renewal; 户外广告陈旧、变形、破损、不洁的，将责令限期清洗、维修或更新；
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