This awareness runs from the pedestrian (such as not showing plaintext in a password field on a login page) to dizzying heights of cryptographic methods (such as des, MD5, SHA1, Blowfish).

Just as it is with any growing business, the need to build a brand and create top-of-mind awareness in a specific field of expertise is important.

Often this is where preliminary findings are presented, in abstract and poster form, giving you an awareness of new directions in a field before the findings are published.