JohnFiske is a rather popular culture researcher and he is also one of the scholars who earlier introduced culture study theories into TV culture research.
约翰·菲斯克是颇具影响力的大众文化研究者，也是较早地将文化研究理论带进电视文化研究的学者之一。
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Under this background, JohnFiske, professor of Wisconsin university, USA, proposed a brand new concept on productive receiving.