The 62-year-old self-made fishing magnate John Risley built up a billion pound fortune after starting off with one small lobster shop in Canada in 1976.

Glenn Libby, my fishing contact, doesn't return my calls. I later find out that he had fainted in a Dunkin 'Donuts shop after being in hospital for an infection.

Beyond it lies only dark mountains and a terrifying maelstrom, but the old fishing village of? In the Lofoten Islands has a cafe, two museums and a gift shop.