These software applications can be in the form of customer relationshipmanagement (CRM), enterprise resource planning (ERP), supply chain management (SCM), and other systems.
Customer relationshipmanagement is a business strategy that provides the enterprise with a complete, dependable, and integrated view of its customer base.
客户关系管理是一种业务战略,提供了其客户群的完整,可靠的,综合的观点和企业。
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The function of marketing management has a close relationship with the enterprise environment.