So are we at higher risk of E. coli and other food-borne diseases from organic food and, if so, what can producers do to reduce this risk and restore confidence in the organic brand?

Trust has become a major issue for e-shopping platforms, and such "comments after you buy" were initiated to establish an evaluation system to gain customers' confidence.

Results: Using exploring factor analysis, 5 factors were extracted, i. e. social adaptation, social perception, social confidence, social expression, and impression management.