Definition of assure in English:

assure

verb əˈʃɔːəˈʃʊəəˈʃʊr

1reporting verb Tell someone something positively to dispel any doubts.
对…肯定地说；向…保证（以消除疑虑）
with object and clause Tony assured me that there was a supermarket in the village
托尼向我肯定村子里有家超市。
with object and direct speech ‘I quite understand,’ Mrs Lewis assured her
with object they assured him of their full confidence
他们向他保证他们充满信心。
Example sentencesExamples
- I've assured and reassured him a hundred times that this isn't true, but then, there's only so much you can say to salvage a hurt ego.
- He assured her that Pakistan had a positive and constructive attitude towards the ongoing bilateral talks.
- He said that he would not lead them in prayer until they had assured him of their loyalty.
- I wasn't sure how, but I assured myself that I would find a way.
- He promised and assured all that this was but a preliminary visit and that he would be back on Christmas Eve with the toys they had written for.
- She assured and reassured us they didn't have peanuts in them but I stayed away from them just in case.
- Admitting that he was not satisfied with the water supply in the capital, he assured us that his corporation was willing to do what was needed to correct the problems.
- I want to be convinced the council acted prudently and want to be assured members' wishes were implemented by officers.
- I'm trying hard not to take this as an indictment of my efforts, assuring myself it's symptomatic of our age, an aimless seeking without focus.
- However, the 55 staff at the call centre have been assured by the company they will be redeployed in other positions.
- Without making promises, he assured Kim the team would consider that possibility over the winter.
- The chairman confirmed the company was seeking two new directors and assured everyone that they would be extremely independent.
- However, I assure you that the Hogbetsotso festival is a genuine Ghanaian event.
- If this were not true, we would still be assuring ourselves that the sun revolves around the earth, and the church, centuries later, would never have apologized to Galileo, who declared the opposite.
- That sort of thing was an inner-city disease, people assured themselves, not something that happened here.
- I assure her one more time that I do not mean to hurt her in any way.
- I'm not promising we'll win it, but I can assure all the supporters that we're determined to give it our best shot.
- Mr McInnes, who has told a journalist on the phone they're planning to win in Edinburgh Pentlands, constantly assures himself and those around that they are organised, but it doesn't ring true.
- I assure you this will take a lot of practice and as you all know, practice makes perfect.
- While I did like Brent and his company, I did not like his constant need to assure and reassure me that Markus was a swell guy.
- ‘I am not defined by my possessions,’ he assures himself.
Synonyms
reassure, convince, satisfy, persuade, guarantee, promise, tell
prove to, certify to, attest to, confirm to, affirm to, pledge to, swear to, give one's word to, give one's assurance to, vow to, declare to
1. 1.1assure oneself Make sure of something.
  使确信
  she assured herself that he was asleep
  她确信他睡着了。
  Example sentencesExamples
  And assure yourself that you are committing to the best product, not just the one that pays the salesman good commission.
  We have to assure ourselves that when contracting out has been going on, we've not been substituting cleanliness.
  But his ability to pay was also a factor, and the Revenue assured itself that the €5m could be paid from family resources.
  We have to assure ourselves that others are not committing similar offenses and getting away with it.
  I took a quick look inside and assured myself that there were documents inside - I didn't want to endure all of this only to discover that I had grabbed the wrong bag.
  We want to assure ourselves that it won't happen again.
  The parent, having assured himself of the child's understanding, once again sets up the situation and calls the child.
  We are so used to relying on quite primitive signals to assure ourselves of someone's identity, we do not imagine that things so real as clothes, context and behaviour might be merely costume, set and performance.
  The Wimbledon MP said he had assured himself that everything had been done in the borough to prepare for every eventuality.
  Have an endoscopy to assure yourself there is no ulceration.
  We could swab the walls for traces of biological or chemical agents and assure ourselves that nothing was happening.
  This model has recognized that we can't assure ourselves completely that everything you put in that you need will be all that's needed down the road in the future.
  We've decided that I should go have a quiet chat with the guy next week sometime, to assure ourselves that we're not priced too high and that we've done everything we can do to make the place desirable.
  Consumers must assure themselves that a high standard of knowledge will be passed on to them, in simple and understandable terms, by an expert qualified to do just that.
  How do you assure yourself that amongst 22 million people nobody has the motivation, the intention and the capability to carry out a terrorist attack?
  I have removed the identifying information from this email, after assuring myself of the writer's veracity.
  After assuring herself of the quality of the picture, she said I could go back to the emergency room.
2with object Make (something) certain to happen.
使必然发生
victory was now assured
胜券在握。
with clause their influence assured that the report would be tough
他们的影响势必会使报导很艰难。
Example sentencesExamples
- The corollary is that it is not moderation, but total victory, that assures survival.
- It is through small bribes of chocolate, coffee, cognac and the like that patients are able to assure themselves of quality care.
- But at the same time, he chose a method of expression that assured secrecy and anonymity.
- With another physical encounter assured against Argentina next Saturday, that could prove significant.
- Many resorts also offer lessons to beginners, assuring that visitors do not have to be great skiers to have a good time. The slopes range in difficulty from beginner's level to extremely difficult.
- With the top three places resulting in automatic GB selection, John assured himself of a place in the team.
- By opposing the war, the Liberal Party has virtually assured itself of a majority come the next election.
- This wonderfully funny book would go in and out of print throughout my life, proving that the fortunes of a book are not assured simply because it influences every writer who reads it.
- With the coalition holding 448 seats, her victory is practically assured.
- Though he remains an acquired taste in Britain, Williams's position in American poetry, at least, seems assured.
- This victory assured them of retaining their division one status for another year.
- In doing so she has assured herself pole position.
- Its integrity as a distinct species is assured.
- This should also be an extremely tight game, as, realistically, both teams need the win to assure themselves of going into the semifinals in the top position.
- York needed to get six points out of the 14 at stake to assure themselves of a place in the final next month.
- Victory was assured long before the final results came in as poll after poll showed him leading with a substantial margin.
- The international use of English seems assured for the foreseeable future.
- The footballers managed this feat with two rounds remaining before the end of the championships, as their eight-point advantage assured them of victory.
- The armour you created offers very good protection and it seems you've definitely managed to assure perfect mobility - this has been our main problem so far.
- There was more entertainment to follow as the Scotland side stoically withstood some brutal tackling to more or less assure themselves of winning their European pool.
- Good marketing rather than inherent distinction assured the fame of the Victoria plum when it was first sold in 1844.
1. 2.1be assured of Be certain to get.
  you would be assured of a welcome
  你肯定会受到欢迎。
  Example sentencesExamples
  Children who are not getting the attention they want from their parents often act out or misbehave because they are assured of being noticed that way.
  Anyone lucky enough to get their photograph on the wall behind the bar is assured of free drinks for life.
  Daniel is assured of a great welcome from his many followers in these parts.
  He is also the first Canadian to win a major so he will be assured of a warm welcome north of the border!
  Here you can be assured of three things: a warm welcome, fabulous food and a lively atmosphere.
  After prevailing in Minnesota, Republicans were assured of at least 51 Senate seats.
  On a tour in which the Australian management has vowed that no player is assured of a position, the two wingers are still unequalled in their positions after establishing themselves on the left and right wings.
  America is assured of the active assistance of its EU and NATO partners.
  With five consecutive Tours de France victories, he is assured of his place as one of cycling's greats.
  If you feel like coming along with your toddler you can be assured of a warm welcome.
  The narrow glens and rolling hills are nowhere near as popular as other areas of Scotland, so even on a summer's day you can almost be assured of some true peace and quiet.
  A Bradford adventurer is assured of a white Christmas this year - he plans to ski the whole length of Norway.
  The winner of the heat will go through to the live final later this year with the overall victor being assured of a secure future.
  Wherever you choose to go, you can be assured of a friendly welcome.
  Kingstonian received some rare good news this week when they were assured of a place in the Ryman Premier League next season.
  In other words, India was assured of all but one medal even before the event commenced.
  Thanks to online communities and clubs, you can now be assured of free life-long memberships.
  For this to be realised, they must be assured of full religious liberty to pursue their mission.
  As the country inches towards the general and parliamentary elections, the nation is assured of more and more confusion in the opposition camp.
  There were not so many bars in Glasgow then, so you could be assured of a warm welcome wherever you went.
  The only thing they can be assured of now is that nothing is certain anymore.
  Synonyms
  ensure, make certain, make sure
  secure, guarantee, seal, set the seal on, clinch, confirm, establish
  informal sew up
3British with object Cover (a life) by assurance.
〈主英〉保（人寿）险
we guarantee to assure your life
Example sentencesExamples
- At maturity, or on the death of the original life assured, all the benefits of the policy are paid to the new owner.
- Thirdly, if a bank is asked to take a security over a policy taken out by its holder on the life of another person, the bank has to satisfy itself that the holder has an insurable interest in the life assured.
- The proceeds from such a policy will therefore not form part of the life assured.
- The life assured is the bankrupt.
Synonyms
insure, provide insurance for, cover, indemnify, guarantee, warrant
1. 3.1 Secure the future payment of (an amount) with insurance.
  确保获得（保险金）
  the sum assured can be paid as a lump sum
  Example sentencesExamples
  How would this family prove it was the insurance company's incompetence that led to the lapsed life policy and thus claim the assured amount?
  The sum assured is doubled in the event of a travel-related accident.
  The endowment policy will have a guaranteed sum assured if the policy is held to maturity by the investor and the price sought is often much less than the guarantee.
  These warn them that their policies are highly unlikely to produce the sum assured and that they may face a problem in the future.
  If you die, five times the amount of your savings contributions is paid out as the life cover sum assured.
  In the case of a fatality, the insured will receive the sum assured and then the maturity value.
  Every policy has a minimum guaranteed value made up of the sum assured plus the bonuses accrued to date.
  It provides for the payment of the sum assured and the bonus amount on the survival of the policyholder at the end of the selected term.

Derivatives

assurer

noun əˈʃʊərəəˈʃʊrər

Earlier this month the assurer was voted Scotland's best company to work for, with an annual budget of £5 a head for ad hoc gifts.
Example sentencesExamples
- All life assurers are looking at their cost base at the moment, with products carrying much smaller margins.
- Life assurers could face a messy row over misleading customers unless they give a clearer picture of potential losses.
- The assurer employs 300 at its main call centre base at Tanfield in Edinburgh, where staff regularly need to answer complex questions relating to annuities, bonus rates and with-profits policies.
- In Britain the stock market is now spooked by worries over the financial strength of UK life assurers amid fears that they may have to close to new business.
- In spite of recent market falls, analysts estimate that UK life assurers still have 20-30 billion of such assets.
- Naturally again, the ability of life assurers to attract new business after cutting bonuses will not be as strong as it was.

Origin

Late Middle English: from Old French assurer, based on Latin ad- 'to' (expressing change) + securus (see secure).

sure from Middle English:
This is from Old French sur, from Latin securus ‘free from care’. The same Latin word gives us security (Late Middle English), the legal surety (Middle English), and insecure (mid 17th century) ‘not free from care’, as well as assure (Late Middle English). See curate

Rhymes

abjure, adjure, allure, amour, Bahawalpur, boor, Borobudur, Cavour, coiffure, conjure, couture, cure, dastur, de nos jours, doublure, dour, embouchure, endure, ensure, enure, gravure, immature, immure, impure, inure, Jaipur, Koh-i-noor, Kultur, liqueur, lure, manure, moor, Moore, Muir, mure, Nagpur, Namur, obscure, parkour, photogravure, plat du jour, Pompadour, procure, pure, rotogravure, Ruhr, Saussure, secure, simon-pure, spoor, Stour, sure, tour, Tours, velour, Yom Kippur, you're

Definition of assure in US English:

assure

verbəˈSHo͝orəˈʃʊr

1reporting verb Tell someone something positively or confidently to dispel any doubts they may have.
对…肯定地说；向…保证（以消除疑虑）
with object and clause Tony assured me that there was a supermarket in the village
托尼向我肯定村子里有家超市。
with object and direct speech “I quite understand,” Mrs. Lewis assured her
with object they assured him of their full confidence
他们向他保证他们充满信心。
Example sentencesExamples
- I want to be convinced the council acted prudently and want to be assured members' wishes were implemented by officers.
- I assure you this will take a lot of practice and as you all know, practice makes perfect.
- She assured and reassured us they didn't have peanuts in them but I stayed away from them just in case.
- He promised and assured all that this was but a preliminary visit and that he would be back on Christmas Eve with the toys they had written for.
- However, I assure you that the Hogbetsotso festival is a genuine Ghanaian event.
- I'm trying hard not to take this as an indictment of my efforts, assuring myself it's symptomatic of our age, an aimless seeking without focus.
- I assure her one more time that I do not mean to hurt her in any way.
- ‘I am not defined by my possessions,’ he assures himself.
- I've assured and reassured him a hundred times that this isn't true, but then, there's only so much you can say to salvage a hurt ego.
- He assured her that Pakistan had a positive and constructive attitude towards the ongoing bilateral talks.
- I wasn't sure how, but I assured myself that I would find a way.
- He said that he would not lead them in prayer until they had assured him of their loyalty.
- However, the 55 staff at the call centre have been assured by the company they will be redeployed in other positions.
- That sort of thing was an inner-city disease, people assured themselves, not something that happened here.
- The chairman confirmed the company was seeking two new directors and assured everyone that they would be extremely independent.
- While I did like Brent and his company, I did not like his constant need to assure and reassure me that Markus was a swell guy.
- Admitting that he was not satisfied with the water supply in the capital, he assured us that his corporation was willing to do what was needed to correct the problems.
- If this were not true, we would still be assuring ourselves that the sun revolves around the earth, and the church, centuries later, would never have apologized to Galileo, who declared the opposite.
- Without making promises, he assured Kim the team would consider that possibility over the winter.
- Mr McInnes, who has told a journalist on the phone they're planning to win in Edinburgh Pentlands, constantly assures himself and those around that they are organised, but it doesn't ring true.
- I'm not promising we'll win it, but I can assure all the supporters that we're determined to give it our best shot.
Synonyms
reassure, convince, satisfy, persuade, guarantee, promise, tell
1. 1.1 Make (someone) sure of something.
  使确信
  she assured herself that he was asleep
  她确信他睡着了。
  you would be assured of a fine welcome
  你肯定会受到欢迎。
  Example sentencesExamples
  We want to assure ourselves that it won't happen again.
  This model has recognized that we can't assure ourselves completely that everything you put in that you need will be all that's needed down the road in the future.
  The Wimbledon MP said he had assured himself that everything had been done in the borough to prepare for every eventuality.
  But his ability to pay was also a factor, and the Revenue assured itself that the €5m could be paid from family resources.
  And assure yourself that you are committing to the best product, not just the one that pays the salesman good commission.
  After assuring herself of the quality of the picture, she said I could go back to the emergency room.
  I took a quick look inside and assured myself that there were documents inside - I didn't want to endure all of this only to discover that I had grabbed the wrong bag.
  We are so used to relying on quite primitive signals to assure ourselves of someone's identity, we do not imagine that things so real as clothes, context and behaviour might be merely costume, set and performance.
  The parent, having assured himself of the child's understanding, once again sets up the situation and calls the child.
  We have to assure ourselves that others are not committing similar offenses and getting away with it.
  We've decided that I should go have a quiet chat with the guy next week sometime, to assure ourselves that we're not priced too high and that we've done everything we can do to make the place desirable.
  We could swab the walls for traces of biological or chemical agents and assure ourselves that nothing was happening.
  We have to assure ourselves that when contracting out has been going on, we've not been substituting cleanliness.
  Have an endoscopy to assure yourself there is no ulceration.
  Consumers must assure themselves that a high standard of knowledge will be passed on to them, in simple and understandable terms, by an expert qualified to do just that.
  How do you assure yourself that amongst 22 million people nobody has the motivation, the intention and the capability to carry out a terrorist attack?
  I have removed the identifying information from this email, after assuring myself of the writer's veracity.
2with object Make (something) certain to happen.
使必然发生
victory was now assured
胜券在握。
with clause their influence assured that the report would be tough
他们的影响势必会使报导很艰难。
Example sentencesExamples
- This wonderfully funny book would go in and out of print throughout my life, proving that the fortunes of a book are not assured simply because it influences every writer who reads it.
- The armour you created offers very good protection and it seems you've definitely managed to assure perfect mobility - this has been our main problem so far.
- Good marketing rather than inherent distinction assured the fame of the Victoria plum when it was first sold in 1844.
- It is through small bribes of chocolate, coffee, cognac and the like that patients are able to assure themselves of quality care.
- This should also be an extremely tight game, as, realistically, both teams need the win to assure themselves of going into the semifinals in the top position.
- Victory was assured long before the final results came in as poll after poll showed him leading with a substantial margin.
- This victory assured them of retaining their division one status for another year.
- The footballers managed this feat with two rounds remaining before the end of the championships, as their eight-point advantage assured them of victory.
- The corollary is that it is not moderation, but total victory, that assures survival.
- Though he remains an acquired taste in Britain, Williams's position in American poetry, at least, seems assured.
- Many resorts also offer lessons to beginners, assuring that visitors do not have to be great skiers to have a good time. The slopes range in difficulty from beginner's level to extremely difficult.
- With the coalition holding 448 seats, her victory is practically assured.
- The international use of English seems assured for the foreseeable future.
- In doing so she has assured herself pole position.
- With the top three places resulting in automatic GB selection, John assured himself of a place in the team.
- There was more entertainment to follow as the Scotland side stoically withstood some brutal tackling to more or less assure themselves of winning their European pool.
- With another physical encounter assured against Argentina next Saturday, that could prove significant.
- But at the same time, he chose a method of expression that assured secrecy and anonymity.
- York needed to get six points out of the 14 at stake to assure themselves of a place in the final next month.
- Its integrity as a distinct species is assured.
- By opposing the war, the Liberal Party has virtually assured itself of a majority come the next election.
3British with object Cover (a person) with life insurance.
Example sentencesExamples
- The life assured is the bankrupt.
- Thirdly, if a bank is asked to take a security over a policy taken out by its holder on the life of another person, the bank has to satisfy itself that the holder has an insurable interest in the life assured.
- The proceeds from such a policy will therefore not form part of the life assured.
- At maturity, or on the death of the original life assured, all the benefits of the policy are paid to the new owner.
Synonyms
insure, provide insurance for, cover, indemnify, guarantee, warrant
1. 3.1 Secure the future payment of (an amount) with insurance.
  确保获得（保险金）
  Example sentencesExamples
  The endowment policy will have a guaranteed sum assured if the policy is held to maturity by the investor and the price sought is often much less than the guarantee.
  Every policy has a minimum guaranteed value made up of the sum assured plus the bonuses accrued to date.
  It provides for the payment of the sum assured and the bonus amount on the survival of the policyholder at the end of the selected term.
  If you die, five times the amount of your savings contributions is paid out as the life cover sum assured.
  How would this family prove it was the insurance company's incompetence that led to the lapsed life policy and thus claim the assured amount?
  These warn them that their policies are highly unlikely to produce the sum assured and that they may face a problem in the future.
  The sum assured is doubled in the event of a travel-related accident.
  In the case of a fatality, the insured will receive the sum assured and then the maturity value.

Origin

Late Middle English: from Old French assurer, based on Latin ad- ‘to’ (expressing change) + securus (see secure).

单词	assure
释义	Definition of assure in English: assure verb əˈʃɔːəˈʃʊəəˈʃʊr 1reporting verb Tell someone something positively to dispel any doubts. 对…肯定地说；向…保证（以消除疑虑） with object and clause Tony assured me that there was a supermarket in the village 托尼向我肯定村子里有家超市。 with object and direct speech ‘I quite understand,’ Mrs Lewis assured her with object they assured him of their full confidence 他们向他保证他们充满信心。 Example sentencesExamples I've assured and reassured him a hundred times that this isn't true, but then, there's only so much you can say to salvage a hurt ego. He assured her that Pakistan had a positive and constructive attitude towards the ongoing bilateral talks. He said that he would not lead them in prayer until they had assured him of their loyalty. I wasn't sure how, but I assured myself that I would find a way. He promised and assured all that this was but a preliminary visit and that he would be back on Christmas Eve with the toys they had written for. She assured and reassured us they didn't have peanuts in them but I stayed away from them just in case. Admitting that he was not satisfied with the water supply in the capital, he assured us that his corporation was willing to do what was needed to correct the problems. I want to be convinced the council acted prudently and want to be assured members' wishes were implemented by officers. I'm trying hard not to take this as an indictment of my efforts, assuring myself it's symptomatic of our age, an aimless seeking without focus. However, the 55 staff at the call centre have been assured by the company they will be redeployed in other positions. Without making promises, he assured Kim the team would consider that possibility over the winter. The chairman confirmed the company was seeking two new directors and assured everyone that they would be extremely independent. However, I assure you that the Hogbetsotso festival is a genuine Ghanaian event. If this were not true, we would still be assuring ourselves that the sun revolves around the earth, and the church, centuries later, would never have apologized to Galileo, who declared the opposite. That sort of thing was an inner-city disease, people assured themselves, not something that happened here. I assure her one more time that I do not mean to hurt her in any way. I'm not promising we'll win it, but I can assure all the supporters that we're determined to give it our best shot. Mr McInnes, who has told a journalist on the phone they're planning to win in Edinburgh Pentlands, constantly assures himself and those around that they are organised, but it doesn't ring true. I assure you this will take a lot of practice and as you all know, practice makes perfect. While I did like Brent and his company, I did not like his constant need to assure and reassure me that Markus was a swell guy. ‘I am not defined by my possessions,’ he assures himself. Synonyms reassure, convince, satisfy, persuade, guarantee, promise, tell prove to, certify to, attest to, confirm to, affirm to, pledge to, swear to, give one's word to, give one's assurance to, vow to, declare to 1.1assure oneself Make sure of something. 使确信 she assured herself that he was asleep 她确信他睡着了。 Example sentencesExamples And assure yourself that you are committing to the best product, not just the one that pays the salesman good commission. We have to assure ourselves that when contracting out has been going on, we've not been substituting cleanliness. But his ability to pay was also a factor, and the Revenue assured itself that the €5m could be paid from family resources. We have to assure ourselves that others are not committing similar offenses and getting away with it. I took a quick look inside and assured myself that there were documents inside - I didn't want to endure all of this only to discover that I had grabbed the wrong bag. We want to assure ourselves that it won't happen again. The parent, having assured himself of the child's understanding, once again sets up the situation and calls the child. We are so used to relying on quite primitive signals to assure ourselves of someone's identity, we do not imagine that things so real as clothes, context and behaviour might be merely costume, set and performance. The Wimbledon MP said he had assured himself that everything had been done in the borough to prepare for every eventuality. Have an endoscopy to assure yourself there is no ulceration. We could swab the walls for traces of biological or chemical agents and assure ourselves that nothing was happening. This model has recognized that we can't assure ourselves completely that everything you put in that you need will be all that's needed down the road in the future. We've decided that I should go have a quiet chat with the guy next week sometime, to assure ourselves that we're not priced too high and that we've done everything we can do to make the place desirable. Consumers must assure themselves that a high standard of knowledge will be passed on to them, in simple and understandable terms, by an expert qualified to do just that. How do you assure yourself that amongst 22 million people nobody has the motivation, the intention and the capability to carry out a terrorist attack? I have removed the identifying information from this email, after assuring myself of the writer's veracity. After assuring herself of the quality of the picture, she said I could go back to the emergency room. 2with object Make (something) certain to happen. 使必然发生 victory was now assured 胜券在握。 with clause their influence assured that the report would be tough 他们的影响势必会使报导很艰难。 Example sentencesExamples The corollary is that it is not moderation, but total victory, that assures survival. It is through small bribes of chocolate, coffee, cognac and the like that patients are able to assure themselves of quality care. But at the same time, he chose a method of expression that assured secrecy and anonymity. With another physical encounter assured against Argentina next Saturday, that could prove significant. Many resorts also offer lessons to beginners, assuring that visitors do not have to be great skiers to have a good time. The slopes range in difficulty from beginner's level to extremely difficult. With the top three places resulting in automatic GB selection, John assured himself of a place in the team. By opposing the war, the Liberal Party has virtually assured itself of a majority come the next election. This wonderfully funny book would go in and out of print throughout my life, proving that the fortunes of a book are not assured simply because it influences every writer who reads it. With the coalition holding 448 seats, her victory is practically assured. Though he remains an acquired taste in Britain, Williams's position in American poetry, at least, seems assured. This victory assured them of retaining their division one status for another year. In doing so she has assured herself pole position. Its integrity as a distinct species is assured. This should also be an extremely tight game, as, realistically, both teams need the win to assure themselves of going into the semifinals in the top position. York needed to get six points out of the 14 at stake to assure themselves of a place in the final next month. Victory was assured long before the final results came in as poll after poll showed him leading with a substantial margin. The international use of English seems assured for the foreseeable future. The footballers managed this feat with two rounds remaining before the end of the championships, as their eight-point advantage assured them of victory. The armour you created offers very good protection and it seems you've definitely managed to assure perfect mobility - this has been our main problem so far. There was more entertainment to follow as the Scotland side stoically withstood some brutal tackling to more or less assure themselves of winning their European pool. Good marketing rather than inherent distinction assured the fame of the Victoria plum when it was first sold in 1844. 2.1be assured of Be certain to get. you would be assured of a welcome 你肯定会受到欢迎。 Example sentencesExamples Children who are not getting the attention they want from their parents often act out or misbehave because they are assured of being noticed that way. Anyone lucky enough to get their photograph on the wall behind the bar is assured of free drinks for life. Daniel is assured of a great welcome from his many followers in these parts. He is also the first Canadian to win a major so he will be assured of a warm welcome north of the border! Here you can be assured of three things: a warm welcome, fabulous food and a lively atmosphere. After prevailing in Minnesota, Republicans were assured of at least 51 Senate seats. On a tour in which the Australian management has vowed that no player is assured of a position, the two wingers are still unequalled in their positions after establishing themselves on the left and right wings. America is assured of the active assistance of its EU and NATO partners. With five consecutive Tours de France victories, he is assured of his place as one of cycling's greats. If you feel like coming along with your toddler you can be assured of a warm welcome. The narrow glens and rolling hills are nowhere near as popular as other areas of Scotland, so even on a summer's day you can almost be assured of some true peace and quiet. A Bradford adventurer is assured of a white Christmas this year - he plans to ski the whole length of Norway. The winner of the heat will go through to the live final later this year with the overall victor being assured of a secure future. Wherever you choose to go, you can be assured of a friendly welcome. Kingstonian received some rare good news this week when they were assured of a place in the Ryman Premier League next season. In other words, India was assured of all but one medal even before the event commenced. Thanks to online communities and clubs, you can now be assured of free life-long memberships. For this to be realised, they must be assured of full religious liberty to pursue their mission. As the country inches towards the general and parliamentary elections, the nation is assured of more and more confusion in the opposition camp. There were not so many bars in Glasgow then, so you could be assured of a warm welcome wherever you went. The only thing they can be assured of now is that nothing is certain anymore. Synonyms ensure, make certain, make sure secure, guarantee, seal, set the seal on, clinch, confirm, establish informal sew up 3British with object Cover (a life) by assurance. 〈主英〉保（人寿）险 we guarantee to assure your life Example sentencesExamples At maturity, or on the death of the original life assured, all the benefits of the policy are paid to the new owner. Thirdly, if a bank is asked to take a security over a policy taken out by its holder on the life of another person, the bank has to satisfy itself that the holder has an insurable interest in the life assured. The proceeds from such a policy will therefore not form part of the life assured. The life assured is the bankrupt. Synonyms insure, provide insurance for, cover, indemnify, guarantee, warrant 3.1 Secure the future payment of (an amount) with insurance. 确保获得（保险金） the sum assured can be paid as a lump sum Example sentencesExamples How would this family prove it was the insurance company's incompetence that led to the lapsed life policy and thus claim the assured amount? The sum assured is doubled in the event of a travel-related accident. The endowment policy will have a guaranteed sum assured if the policy is held to maturity by the investor and the price sought is often much less than the guarantee. These warn them that their policies are highly unlikely to produce the sum assured and that they may face a problem in the future. If you die, five times the amount of your savings contributions is paid out as the life cover sum assured. In the case of a fatality, the insured will receive the sum assured and then the maturity value. Every policy has a minimum guaranteed value made up of the sum assured plus the bonuses accrued to date. It provides for the payment of the sum assured and the bonus amount on the survival of the policyholder at the end of the selected term. Derivatives assurer noun əˈʃʊərəəˈʃʊrər Earlier this month the assurer was voted Scotland's best company to work for, with an annual budget of £5 a head for ad hoc gifts. Example sentencesExamples All life assurers are looking at their cost base at the moment, with products carrying much smaller margins. Life assurers could face a messy row over misleading customers unless they give a clearer picture of potential losses. The assurer employs 300 at its main call centre base at Tanfield in Edinburgh, where staff regularly need to answer complex questions relating to annuities, bonus rates and with-profits policies. In Britain the stock market is now spooked by worries over the financial strength of UK life assurers amid fears that they may have to close to new business. In spite of recent market falls, analysts estimate that UK life assurers still have 20-30 billion of such assets. Naturally again, the ability of life assurers to attract new business after cutting bonuses will not be as strong as it was. Origin Late Middle English: from Old French assurer, based on Latin ad- 'to' (expressing change) + securus (see secure). sure from Middle English: This is from Old French sur, from Latin securus ‘free from care’. The same Latin word gives us security (Late Middle English), the legal surety (Middle English), and insecure (mid 17th century) ‘not free from care’, as well as assure (Late Middle English). See curate Rhymes abjure, adjure, allure, amour, Bahawalpur, boor, Borobudur, Cavour, coiffure, conjure, couture, cure, dastur, de nos jours, doublure, dour, embouchure, endure, ensure, enure, gravure, immature, immure, impure, inure, Jaipur, Koh-i-noor, Kultur, liqueur, lure, manure, moor, Moore, Muir, mure, Nagpur, Namur, obscure, parkour, photogravure, plat du jour, Pompadour, procure, pure, rotogravure, Ruhr, Saussure, secure, simon-pure, spoor, Stour, sure, tour, Tours, velour, Yom Kippur, you're Definition of assure in US English: assure verbəˈSHo͝orəˈʃʊr 1reporting verb Tell someone something positively or confidently to dispel any doubts they may have. 对…肯定地说；向…保证（以消除疑虑） with object and clause Tony assured me that there was a supermarket in the village 托尼向我肯定村子里有家超市。 with object and direct speech “I quite understand,” Mrs. Lewis assured her with object they assured him of their full confidence 他们向他保证他们充满信心。 Example sentencesExamples I want to be convinced the council acted prudently and want to be assured members' wishes were implemented by officers. I assure you this will take a lot of practice and as you all know, practice makes perfect. She assured and reassured us they didn't have peanuts in them but I stayed away from them just in case. He promised and assured all that this was but a preliminary visit and that he would be back on Christmas Eve with the toys they had written for. However, I assure you that the Hogbetsotso festival is a genuine Ghanaian event. I'm trying hard not to take this as an indictment of my efforts, assuring myself it's symptomatic of our age, an aimless seeking without focus. I assure her one more time that I do not mean to hurt her in any way. ‘I am not defined by my possessions,’ he assures himself. I've assured and reassured him a hundred times that this isn't true, but then, there's only so much you can say to salvage a hurt ego. He assured her that Pakistan had a positive and constructive attitude towards the ongoing bilateral talks. I wasn't sure how, but I assured myself that I would find a way. He said that he would not lead them in prayer until they had assured him of their loyalty. However, the 55 staff at the call centre have been assured by the company they will be redeployed in other positions. That sort of thing was an inner-city disease, people assured themselves, not something that happened here. The chairman confirmed the company was seeking two new directors and assured everyone that they would be extremely independent. While I did like Brent and his company, I did not like his constant need to assure and reassure me that Markus was a swell guy. Admitting that he was not satisfied with the water supply in the capital, he assured us that his corporation was willing to do what was needed to correct the problems. If this were not true, we would still be assuring ourselves that the sun revolves around the earth, and the church, centuries later, would never have apologized to Galileo, who declared the opposite. Without making promises, he assured Kim the team would consider that possibility over the winter. Mr McInnes, who has told a journalist on the phone they're planning to win in Edinburgh Pentlands, constantly assures himself and those around that they are organised, but it doesn't ring true. I'm not promising we'll win it, but I can assure all the supporters that we're determined to give it our best shot. Synonyms reassure, convince, satisfy, persuade, guarantee, promise, tell 1.1 Make (someone) sure of something. 使确信 she assured herself that he was asleep 她确信他睡着了。 you would be assured of a fine welcome 你肯定会受到欢迎。 Example sentencesExamples We want to assure ourselves that it won't happen again. This model has recognized that we can't assure ourselves completely that everything you put in that you need will be all that's needed down the road in the future. The Wimbledon MP said he had assured himself that everything had been done in the borough to prepare for every eventuality. But his ability to pay was also a factor, and the Revenue assured itself that the €5m could be paid from family resources. And assure yourself that you are committing to the best product, not just the one that pays the salesman good commission. After assuring herself of the quality of the picture, she said I could go back to the emergency room. I took a quick look inside and assured myself that there were documents inside - I didn't want to endure all of this only to discover that I had grabbed the wrong bag. We are so used to relying on quite primitive signals to assure ourselves of someone's identity, we do not imagine that things so real as clothes, context and behaviour might be merely costume, set and performance. The parent, having assured himself of the child's understanding, once again sets up the situation and calls the child. We have to assure ourselves that others are not committing similar offenses and getting away with it. We've decided that I should go have a quiet chat with the guy next week sometime, to assure ourselves that we're not priced too high and that we've done everything we can do to make the place desirable. We could swab the walls for traces of biological or chemical agents and assure ourselves that nothing was happening. We have to assure ourselves that when contracting out has been going on, we've not been substituting cleanliness. Have an endoscopy to assure yourself there is no ulceration. Consumers must assure themselves that a high standard of knowledge will be passed on to them, in simple and understandable terms, by an expert qualified to do just that. How do you assure yourself that amongst 22 million people nobody has the motivation, the intention and the capability to carry out a terrorist attack? I have removed the identifying information from this email, after assuring myself of the writer's veracity. 2with object Make (something) certain to happen. 使必然发生 victory was now assured 胜券在握。 with clause their influence assured that the report would be tough 他们的影响势必会使报导很艰难。 Example sentencesExamples This wonderfully funny book would go in and out of print throughout my life, proving that the fortunes of a book are not assured simply because it influences every writer who reads it. The armour you created offers very good protection and it seems you've definitely managed to assure perfect mobility - this has been our main problem so far. Good marketing rather than inherent distinction assured the fame of the Victoria plum when it was first sold in 1844. It is through small bribes of chocolate, coffee, cognac and the like that patients are able to assure themselves of quality care. This should also be an extremely tight game, as, realistically, both teams need the win to assure themselves of going into the semifinals in the top position. Victory was assured long before the final results came in as poll after poll showed him leading with a substantial margin. This victory assured them of retaining their division one status for another year. The footballers managed this feat with two rounds remaining before the end of the championships, as their eight-point advantage assured them of victory. The corollary is that it is not moderation, but total victory, that assures survival. Though he remains an acquired taste in Britain, Williams's position in American poetry, at least, seems assured. Many resorts also offer lessons to beginners, assuring that visitors do not have to be great skiers to have a good time. The slopes range in difficulty from beginner's level to extremely difficult. With the coalition holding 448 seats, her victory is practically assured. The international use of English seems assured for the foreseeable future. In doing so she has assured herself pole position. With the top three places resulting in automatic GB selection, John assured himself of a place in the team. There was more entertainment to follow as the Scotland side stoically withstood some brutal tackling to more or less assure themselves of winning their European pool. With another physical encounter assured against Argentina next Saturday, that could prove significant. But at the same time, he chose a method of expression that assured secrecy and anonymity. York needed to get six points out of the 14 at stake to assure themselves of a place in the final next month. Its integrity as a distinct species is assured. By opposing the war, the Liberal Party has virtually assured itself of a majority come the next election. 3British with object Cover (a person) with life insurance. Example sentencesExamples The life assured is the bankrupt. Thirdly, if a bank is asked to take a security over a policy taken out by its holder on the life of another person, the bank has to satisfy itself that the holder has an insurable interest in the life assured. The proceeds from such a policy will therefore not form part of the life assured. At maturity, or on the death of the original life assured, all the benefits of the policy are paid to the new owner. Synonyms insure, provide insurance for, cover, indemnify, guarantee, warrant 3.1 Secure the future payment of (an amount) with insurance. 确保获得（保险金） Example sentencesExamples The endowment policy will have a guaranteed sum assured if the policy is held to maturity by the investor and the price sought is often much less than the guarantee. Every policy has a minimum guaranteed value made up of the sum assured plus the bonuses accrued to date. It provides for the payment of the sum assured and the bonus amount on the survival of the policyholder at the end of the selected term. If you die, five times the amount of your savings contributions is paid out as the life cover sum assured. How would this family prove it was the insurance company's incompetence that led to the lapsed life policy and thus claim the assured amount? These warn them that their policies are highly unlikely to produce the sum assured and that they may face a problem in the future. The sum assured is doubled in the event of a travel-related accident. In the case of a fatality, the insured will receive the sum assured and then the maturity value. Origin Late Middle English: from Old French assurer, based on Latin ad- ‘to’ (expressing change) + securus (see secure).
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