The commercial value that derives from consumer perception of the brand name of a particular product or service, rather than from the product or service itself.
品牌资产；商标价值
Example sentencesExamples
The higher your brand equity, the more your company is worth.
Tactical campaigns - doing sales promotions to generate short-term sales - shouldn't be used to replace great brand equity.
On one hand, dairies want to boost their own brand equity.
We will continue to invest behind the strength of our brands and brand equity in Europe.
Calculate the contribution of brand equity to the bottom line.
The good news is there was enormous brand equity there.
In addition to giving something back to the community, the program positively raises our brand equity.
The long-term threat of incentives to brand equity is real, analysts say.
For the long term, he examines brand equity.
In summary, the underlying business in Europe is performing well and our brand equity remains strong.
The most visible phenomenon of brand equity lies in the massively high resale values of companies that hold very popular brands.
A buzzword now, brand equity will no doubt become a significant management tool in the near future.
The goal of brand leadership is to build brand equities rather than simply manage brand images.
Yet, at the end of the day, very little is understood about the sources of brand equity.
The phenomenon of high brand equity results in a smoother ride for the company.
Brand equity, however, couldn't do it alone.
In his mind brand equity always creates a price premium.
The cheese category arguably has one of the biggest chunks of brand equity to be found in the overall dairy category.
The first approach to brand equity is to develop a figure for spend on the brand.
This could actually undermine brand equity by nurturing a negative brand attitude.
Definition of brand equity in US English:
brand equity
noun
The commercial value that derives from consumer perception of the brand name of a particular product or service, rather than from the product or service itself.
品牌资产；商标价值
Example sentencesExamples
In addition to giving something back to the community, the program positively raises our brand equity.
Brand equity, however, couldn't do it alone.
Calculate the contribution of brand equity to the bottom line.
The most visible phenomenon of brand equity lies in the massively high resale values of companies that hold very popular brands.
Tactical campaigns - doing sales promotions to generate short-term sales - shouldn't be used to replace great brand equity.
The long-term threat of incentives to brand equity is real, analysts say.
On one hand, dairies want to boost their own brand equity.
For the long term, he examines brand equity.
The higher your brand equity, the more your company is worth.
The cheese category arguably has one of the biggest chunks of brand equity to be found in the overall dairy category.
In summary, the underlying business in Europe is performing well and our brand equity remains strong.
In his mind brand equity always creates a price premium.
This could actually undermine brand equity by nurturing a negative brand attitude.
The phenomenon of high brand equity results in a smoother ride for the company.
The first approach to brand equity is to develop a figure for spend on the brand.
Yet, at the end of the day, very little is understood about the sources of brand equity.
We will continue to invest behind the strength of our brands and brand equity in Europe.
A buzzword now, brand equity will no doubt become a significant management tool in the near future.
The good news is there was enormous brand equity there.
The goal of brand leadership is to build brand equities rather than simply manage brand images.