Definition of brand in English:

brand

noun brandbrænd

1A type of product manufactured by a particular company under a particular name.
同一牌子的商品；（商品的）牌子
a new brand of soap powder
一种新牌子的肥皂粉。
Example sentencesExamples
- He has bought and sold his way to the top table through turning solid products into flag-waving brands with a mixture of luck, timing and innovation.
- Within this setting, some firms seek to nurture different brands of products that are geared to different retail channels.
- They choose not to buy certain products or brands, which they have reason to think are manufactured under unjust conditions.
- There are brands, products and categories and each has a slightly different meaning.
- To what extent does our brand compete with products or services outside its category?
- Product brands are big business today, and brand management rules.
- Worn denim is the latest effort by the company to differentiate its product from other brands.
- With so many brands and types of wine on the shelves, many bemused Scottish consumers plump for a bottle because the design on the label looks good.
- The company plans to manufacture the brands in its factory, where it employs 260 people.
- Every time you go back to bloglines, you can see the latest news about your issues and your brands, from millions of other sites.
- The village's only provision store also stands next to the dargah and is well stocked with popular brands of food products.
- There are so many sunscreens on the market though; not only are there many different brands and styles, but there are so many numbers!
- At the time, Iraq produced a local brand of cigarette named ‘Baghdad’; I don't know if it's still there.
- The features of the directory include a separate section on various brands of products.
- In consumers' minds, a long-held advantage national brand name products have over store brands is disappearing - fast.
- Much is being debated in many quarters about the merits of branding nation-states as if they were a product brand.
- Since another company had by this time registered the name Rajah for their product, the brand was named Kajah.
- We are now trying to introduce high-end innovative products before others do because product differentiation among brands is narrowing.
- With India's consumer base growing proportionate to the spending power, the premium brands of various products are awaiting entry.
- Crack the code, and you can develop new brands, products, and services that more effectively serve your unique tribe of customers.
Synonyms
make, line, label, marque
1. 1.1 A brand name.
  商标
  the firm will market computer software under its own brand
  该公司将推出自有品牌的计算机软件。
  it takes a long time to build a brand
  Example sentencesExamples
  Make sure your product titles and descriptions include brand names, if those brands have any value in your marketplace.
  It means delivering to the customer what the brand said the product would deliver.
  The model was examined in the context of a consumer relationship with two retail service brands.
  A business differentiates itself not only with a specific brand or service but also by the assortment or collection of brands or services.
  Having a franchise licence of a specific brand gives more benefit to the entrepreneur.
  This paper will attempt to understand the process through which consumers become loyal to retail service brands.
  Other brand and product names are trademarks of their respective companies.
  People now increasingly see brands as shared cultural property, rather than privately owned intellectual property.
  The retail service brand has been selected as the focus of this study because of the increasing importance of the brand in retail services.
  Almost infallibly, I hear a big brand name, followed by the statement of belief that the brand makes a good product.
  On top of that, wholesalers now have brands and offer turnkey products.
  Whether you are selling a product, building a brand or hiring executives, there are several reasons why an evaluation system should be in place and used regularly.
  Designated trademarks and brands are the property of their respective owners.
  And after all, most of these high street brands continue to advertise in industry-specific journals or headhunt top sector specialists.
  If the industry wants to enjoy strong growth, it must stop trying to coast on the strength of its brands and start delivering services that are worthy of premium prices.
  Many well-known Irish high street brands and retailers have opted not to go down the transactional route with their sites.
  It's a necessary part of our business to keep our standards up and retain the charm and heritage of our brand whilst modernising the product as well.
  In addition to the color and name changes under the brand restructuring, some product consolidation may also be considered.
  I also wonder how well their brand and product names will travel.
  Naming a brand or a product should not be a chore that produces something dull and average.
  Synonyms
  make, line, label, marque
2. 1.2 A particular identity or image regarded as an asset.
  独特的个性；自成一格的形象
  you can still invent your own career, be your own brand
  你仍然可以构筑自己的职业生涯，保持自己特有的个性。
  Example sentencesExamples
  He consults other, anonymous branding experts to decide what his personal brand should be.
  Lehane, like many other Democrats, doubts that will happen, saying that picking Clinton would "on some level undermine the Obama brand."
3. 1.3 A particular type or kind of something.
  （独特的）一种，一类
  they entertained millions with their inimitable brand of comedy
  他们以自己那种无法模仿的喜剧让千百万人快乐。
  Example sentencesExamples
  The postwar visions of local communists were incompatible with his brand of democratic socialism.
  How firm are the foundations upon which his brand of champagne socialism have been constructed?
  He has brought with him some terrific qualities and a fine brand of leadership.
  The price we pay for our brand of Democracy is to allow splinter groups and Parties to stand for election.
  Diluting what little there is left of the Democratic brand seems a poor marketing idea.
  After all, isn't martial law the brand of democracy he has advocated for the country after the transfer of sovereignty?
  His brand of committed socialism has also died.
  All three have been stars of the hit comedy sketch show, where their mischievous brand of humour has been unleashed on the unsuspecting public.
  They have retained this pride in the nation, and it has always marked their brand of internationalism, so clearly on display today.
  Yet it does come into conflict with our democratic brand of freedom - the capitalist kind.
  I'm no socialist and I certainly didn't agree with their brand of socialism.
  He also declared his brother-in-law Mahdi [the messiah], a term most Saudis do not identify with their brand of conservative Islam.
  Only one paragraph before he tells us this, he claims that Orwell had lapsed from socialism into an apolitical brand of liberalism.
  Yet he still managed to make his special brand of humor understood.
  Consequently, fundamentalist class cultures tend to be stamped with a distinctive brand of southern conservatism.
  Ultimately, they'll choose a brand of democracy that suits their culture and their way of life, just as so many other nations have.
  They play games with historical fact in the effort to assert their brand of identity politics.
  I've always liked and respected him - his brand of staunch social democratic politics have never really been fashionable.
  If nothing else, their brand of national socialism is bad for business.
  Synonyms
  type, kind, sort, variety, class, category, species, genre, breed, style, stamp, cast, ilk, kidney
  North American informal stripe
2An identifying mark burned on livestock or (especially in former times) criminals or slaves with a branding iron.
（尤指从前打在囚犯或奴隶身上的）烙印，火印
the brand on a sheep identifies it as mine
Example sentencesExamples
- Mr Day says the ownership of a beast can be determined despite the lack of a brand or an ear mark.
- Leaving irons on too long will kill the hair follicles, creating a brand similar to a hot brand.
- Identification of brands on cattle is usually simple, but it can be difficult if the irons were applied carelessly or improperly.
- Record any identifying microchip numbers and brands, leg band numbers, and keep the records and photographs in a safe place.
- Each animal is owned by a Commoner and must be marked with an individual brand before being left to wander the open forest.
- Each fish was then weighed (wet weight to the nearest gram) and marked with an individual brand.
- He's the guy who's more advanced spiritually, socially than any of the others, and yet he's the one branded as a slave, he has the brand mark on his back, just because of the colour of his skin.
- Of course the original purpose of brands was simply to identify the cattle into whose hides we seared them.
- Students will be able to identify their cattle by their brands from a class herd.
- Notable in England by their absence are comments on brands or whipping marks inflicted by the judicial process or private discipline.
- Therefore, when the hair regrows where the brand was applied, it is white.
- It was the first time she had ever kissed me and, as I drove through the changing light, her kiss burned like a brand on my cheek.
- Kalif ran his hand over his left shoulder blade, feeling the brand that had been burned into his skin, signifying Dylor's ownership of him.
- The rhyme is scarring, like the mark of a brand, and it encapsulates the scorn that underlay the colonial occupation.
- Time and again Mr. Burns was stoned, and bore the marks of these brands of the enemy for many days!
Synonyms
identifying mark, identification, marker, earmark
1. 2.1archaic A branding iron.
  商标
  Example sentencesExamples
  Brands are one of the most interesting tools used by livestock people.
  Our dear Sarah journeyed through the land, having a fiery hot brand in her hand.
  Later, when the vast trail herds of cattle were driven north to market, hot iron brands were used.
2. 2.2 A habit or quality that causes someone public shame or disgrace.
  〈喻〉耻辱的标志，污名
  the brand of Paula's dipsomania
  保拉的嗜酒狂坏名声。
  Example sentencesExamples
  She had never been quite sure what set her apart and made her an easy target, but like Nathaniel Hawthorne's Hester she had a brand that marked her as different.
  No matter what modifier follows, or what it actually means in radio format speak, Adult Contemporary is a brand of shame to many music fans.
  Jane Thistle cried, a vein standing out on her flushed forehead like a brand of disgrace.
  Synonyms
  stigma, shame, disgrace
  stain, taint, blot, blot on one's escutcheon, blemish, mark, slur
  literary smirch
3A piece of burning or smouldering wood.
燃烧的木头，烧焦的木头
he took two burning brands from the fire
从火里面取出两根正在燃烧的木头。
Example sentencesExamples
- This is the age of individual conversions, the snatching of a brand here and there from the burning.
- He stood up, and grasped a fiery brand in either hand, and flattened himself against the big boulder, alert and ready for the attack when it should come.
- She was waving her hand as if she still had the burning brand.
- The city crumbled and burned to brands and ashes.
- The roof is typically threatened by burning brands or embers lofted by a nearby fire.
- The tag ‘a brand plucked from the burning’ clung to him ever afterwards and may well have been a powerful force in motivating him.
- We do not speculate about the destiny of sinners; we pluck them as brands from the burning.
- It was unlike anything he'd felt before - a strong, violent feeling that burned like a brand.
- He shook his head hard, trying to rid himself of it, but it stuck in his mind, like a burning brand in his thoughts.
- Next thing I knew, I was in front of the wolf, holding a brand from the fire.
Synonyms
firebrand
4literary A sword.
〈诗/文〉剑
Synonyms
blade, steel

verb brandbrænd

[with object]

1Mark with a branding iron.
〈古〉烙铁
the seller had branded the animal with his grandfather's name
regulations concerning the branding, movement, and sale of cattle
Example sentencesExamples
- They are cursed to the tenth generation and should be branded with a mark before their long and painful deaths.
- Provision would be made to brand the animals, which would be seen by veterinarians provided by the provincial department.
- Calves need to be branded for the purposes of identification.
- The branding scene below is shown on Egyptian Tomb walls dating back to 2,000 B.C.
- Steers branded by hot iron showed significantly higher maximum and average head movement distances than either freeze branded or sham-branded steers.
- This is for branding me and putting these cursed marks on my hands.
- Cattle raising, an important source and symbol of wealth in the countryside, was feasible for many because the animals were branded and left to graze freely on open land.
- Peasants spoke of the arrival of the collective farm as the coming of the Antichrist where all would be branded with the mark of the devil.
- She guessed that it was some form of branding the animal; a method of identification.
- Then the suits came, branded everyone with these marks and turned us into slaves.
- Still other cowboys recalled that cattle were branded on their left hips "because persons read from left to right" and thus read "from the head toward the tail."
- So they had branded the mark of rejection upon her throat, and sent her away in shame.
- Ember was branded with a softer, smaller version of Stone's mark with the outline of a flame surrounding it, representing a burning coal.
Synonyms
mark, stamp, burn, sear
identify
1. 1.1 Mark indelibly.
  给…永久留下痕迹（或斑点）
  an ointment that branded her with unsightly violet-coloured splotches
  在她身上留下了难看紫斑的药膏。
  figurative he had a look of unabashed power that only years of experience could brand on to a man's face
  Example sentencesExamples
  There were no wrinkles, no folds, or stretch marks that would have branded her a mother.
  But even without Augmented memory, this piece would have been branded indelibly on his brain.
  An imprint left from the wooden crevices branded a mark on her face as she gritted her teeth.
2. 1.2 Mark out as having a particular bad or shameful quality.
  anyone who says anything bad about the country is branded as a traitor
  任何说这个国家一点坏话的人都被说成是卖国贼。
  with object and complement she was branded a liar
  Example sentencesExamples
  Then she's branded a liar and a seductress at their trial.
  But a concerted campaign to brand him a psychopath is, to my mind, not merely gutter journalism but contemptible.
  Polygraphs are not only worthless but they cause innocent people to be branded as liars.
  Animal welfare officers have branded airgun-toting yobs as ‘heartless’ after a seven-month-old kitten was shot in the neck.
  He angrily criticised the national guards supporting the troops, branding them as ‘traitors’.
  I walk round a free man and am cleansed of the stigma of being branded a murderer.
  To accept this, however, would be to underrate our heroine, branding her as some kind of cheap accessory when she is, by many accounts, a gutsy and rugged individual.
  The family of a man have branded his attackers ‘animals’ after his nose was bitten off in a pub fight.
  I could go on, but all I can say is that branding her as someone unfit to serve because of her politics is grossly unfair.
  The company said that the director was not making a bona fide case - which was like branding him a liar.
  A Hampshire animal rescue charity has branded those responsible for dumping a dog into a river as ‘monsters’.
  But mark my words: you'll be branded as an incompetent for having made this small slip.
  To some people, those characteristics are enough to brand it evil.
  Instead, most black leaders didn't raise their voice in protest, apparently out of concern that they might be branded unpatriotic for doing so.
  To a certain extent at least, the program gave a human face to the people that the government brands as criminals.
  Haven't I lost enough on this venture which will probably accomplish little more than branding me as a charlatan?
  ‘It is a matter of concern to my client that the tribunal in the previous module has branded him a liar,’ he told the chairman.
  And they'll stop branding us with all of these negative labels.
  This threat to humanity often seems distant, and those who express heightened concern are regularly branded alarmists.
  He despised music competitions, so integral to the classical world, branding them ‘a blood sport.’
  Synonyms
  stigmatize, accuse of being, mark out
  denounce, discredit, vilify, besmirch
  characterize, label, classify, categorize
2Assign a brand name to.
商标
Example sentencesExamples
- The Board also observed, as a starting point, the need to brand the Zambian tourism products as one of the marketing strategies.
- It is branding the product as ‘the first sustainable fish finger’ since the concept of marketing strips of battered fish to kids first took off, back in 1955.
- He made his millions selling low-cost branded perfumes to retailers.
- ‘There's always been a gut feeling that kids and radio would be a good way to brand a product,’ says Fries.
- Fully 70 percent of respondents surveyed said they wish that store brand products were available in as wide a selection as branded products.
- That's good for marketers and agencies who are trying to find new ways to brand products.
- He created the fashion label, food lines and then an airline all branded Kingfisher.
- Instead the country will capitalize on selling unique, branded products and services to affluent global consumers.
- To qualify for the programme, resellers must sell and brand systems that use boxed Intel processors and successfully complete special training.
- An update will also be welcome on the firm's decision to start selling branded products through supermarket discounter Lidl.
- He said Zambia had not only great tourism potential but also a competitive edge over other countries in the region, and could lead in tourism if her products were properly branded.
- Of the batteries that failed, two were branded Nokia, and two were labelled Mobile Plus.
- Point of sale advertising has long been a popular marketing tool for mobile phone operators, but branding entire shop fronts is a relatively new development.
- But branded industrial products face a different challenge.
- Sometimes consumers may be quite happy buying a low-priced branded product knowing that it is a counterfeit copy.
- The program then asks the recipient to enter their credit card details to a form on the screen that appears to have all the correctly branded logos.
- As more branded products take over the refrigerated dairy sections of the supermarket, perceived value becomes even more important.
- How do you go about branding a product that conjures up slabs of flesh displayed behind a spotless glass counter?
- That began partly on a lark, but is now crucial to branding the Target discount store chain, where sales are rising.
- This is particularly true when it comes to flavored milk, where 68 percent of all product sold is branded, he says.
1. 2.1as noun branding The promotion of a particular product or company by means of advertising and distinctive design.
  促销；宣传
  what is missing in travel and tourism marketing is the heavy and effective branding used in other consumer industries
  Example sentencesExamples
  She was well connected to the pooh-bahs of branding and advertising and set out to help them understand and embrace the new medium and realize its potential.
  PDF can preserve the design integrity and visual branding of publications and advertisements and allows pages to scale to the size of the display in full-screen view.
  Can you say a little more about how these ideas play out in design and the more quotidian worlds of publishing, packaging, branding and promotion?
  Sponsors receive exclusive rights to promotion and branding around the event, including premium advertising positions at every match.
  Differentiation is a function of branding and of offering design.
  The company provides website architecture, design, online branding, consultancy, e-commerce programming, animation and audio.
  This distinction between advertising and branding is important in an industry such as fitness with very few major national brands.
  It has become pervasive in those environments, and is invading the rest of the academic establishment as the branding and advertising of individual degree programs illustrates.
  Advertising, sales promotion, and personal selling were used to emphasize product differentiation and branding.
  The weapons are design, distribution and branding.
  Silencio also offers custom design models with private branding for dealers.
  Preecha said the ministry has also planned to encourage outsourcing, designing, and branding of Thai products so that they can gain more recognition on the world market.
  With ours, the whole thing offers a seamless design that supports the sponsor's own branding and design.
  We all kind of knew that, but when you relate it back to branding, product differentiation, and innovation, that's powerful.
  With money tight, companies used design research to develop not only products but also their branding, packaging, and marketing.
  His duties would include global branding, advertising, cooperative marketing and market research, as well as Internet and channel marketing programs.
  The branding and advertising was devised by the CMB Design Group, whose past credits include work for Kerry Foods, Coca Cola and Permanent TSB.
  And despite the challenges it faces, it has obviously given careful thought to its web design and branding.
  I've always liked adverts and logos and branding and propaganda.
  Each of these companies made its mark without help from expensive advertising or branding agencies.

Derivatives

brander

noun

The exhausted cowboys, branders and ranchers mounted their horses and rode slowly home.
Example sentencesExamples
- Next time you hear a Monroe doctrinaire utter that the brand belongs to the consumer, just take the aphorism for what it is - just another delusion of branders.
- The branders and marketeers would like to bypass the image of refined sherry drinkers taking their apéritif from miniature schooners with the little finger slightly adrift of the glass.
- The Web site is well known as being an utter failure, but are the hardcore branders right?
- He is a kind of grand pooh-bah of marketing, a master brander and hype creator who leverages his reputation as the grandaddy of hip-hop to bring people together and let things combust.

Origin

Old English brand 'burning' (also in sense 3 of the noun), of Germanic origin; related to German Brand, also to burn¹. The verb sense 'mark with a hot iron' dates from late Middle English, giving rise to the noun sense 'a mark of ownership made by branding' (mid 17th century), whence sense 1 of the noun (early 19th century).

Something that is brand new is really being likened to something hot and glowing from a fire: Shakespeare used the similar phrase fire-new. Brand existed in Old English in the senses ‘burning’ and ‘a piece of burning wood’. The sense ‘mark permanently with a hot iron’ gave rise to ‘a mark of ownership made by branding’, hence the current use ‘a type of product manufactured under a particular name’.

Video

Rhymes

and, band, bland, expand, firsthand, gland, grand, hand, land, manned, misunderstand, offhand, rand, righthand, Samarkand, sand, stand, strand, thirdhand, underhand, undermanned, understand, unplanned, untanned, withstand

Definition of brand in US English:

brand

nounbrændbrand

1A type of product manufactured by a particular company under a particular name.
同一牌子的商品；（商品的）牌子
a new brand of detergent
Example sentencesExamples
- The features of the directory include a separate section on various brands of products.
- Product brands are big business today, and brand management rules.
- With India's consumer base growing proportionate to the spending power, the premium brands of various products are awaiting entry.
- With so many brands and types of wine on the shelves, many bemused Scottish consumers plump for a bottle because the design on the label looks good.
- At the time, Iraq produced a local brand of cigarette named ‘Baghdad’; I don't know if it's still there.
- Much is being debated in many quarters about the merits of branding nation-states as if they were a product brand.
- He has bought and sold his way to the top table through turning solid products into flag-waving brands with a mixture of luck, timing and innovation.
- Worn denim is the latest effort by the company to differentiate its product from other brands.
- In consumers' minds, a long-held advantage national brand name products have over store brands is disappearing - fast.
- The village's only provision store also stands next to the dargah and is well stocked with popular brands of food products.
- To what extent does our brand compete with products or services outside its category?
- Within this setting, some firms seek to nurture different brands of products that are geared to different retail channels.
- Crack the code, and you can develop new brands, products, and services that more effectively serve your unique tribe of customers.
- They choose not to buy certain products or brands, which they have reason to think are manufactured under unjust conditions.
- Since another company had by this time registered the name Rajah for their product, the brand was named Kajah.
- There are brands, products and categories and each has a slightly different meaning.
- We are now trying to introduce high-end innovative products before others do because product differentiation among brands is narrowing.
- Every time you go back to bloglines, you can see the latest news about your issues and your brands, from millions of other sites.
- There are so many sunscreens on the market though; not only are there many different brands and styles, but there are so many numbers!
- The company plans to manufacture the brands in its factory, where it employs 260 people.
Synonyms
make, line, label, marque
1. 1.1 A brand name.
  商标
  the company will market computer software under its own brand
  该公司将推出自有品牌的计算机软件。
  Example sentencesExamples
  It's a necessary part of our business to keep our standards up and retain the charm and heritage of our brand whilst modernising the product as well.
  A business differentiates itself not only with a specific brand or service but also by the assortment or collection of brands or services.
  People now increasingly see brands as shared cultural property, rather than privately owned intellectual property.
  The retail service brand has been selected as the focus of this study because of the increasing importance of the brand in retail services.
  I also wonder how well their brand and product names will travel.
  Many well-known Irish high street brands and retailers have opted not to go down the transactional route with their sites.
  Almost infallibly, I hear a big brand name, followed by the statement of belief that the brand makes a good product.
  If the industry wants to enjoy strong growth, it must stop trying to coast on the strength of its brands and start delivering services that are worthy of premium prices.
  It means delivering to the customer what the brand said the product would deliver.
  On top of that, wholesalers now have brands and offer turnkey products.
  In addition to the color and name changes under the brand restructuring, some product consolidation may also be considered.
  Designated trademarks and brands are the property of their respective owners.
  The model was examined in the context of a consumer relationship with two retail service brands.
  This paper will attempt to understand the process through which consumers become loyal to retail service brands.
  Make sure your product titles and descriptions include brand names, if those brands have any value in your marketplace.
  Other brand and product names are trademarks of their respective companies.
  Naming a brand or a product should not be a chore that produces something dull and average.
  Having a franchise licence of a specific brand gives more benefit to the entrepreneur.
  Whether you are selling a product, building a brand or hiring executives, there are several reasons why an evaluation system should be in place and used regularly.
  And after all, most of these high street brands continue to advertise in industry-specific journals or headhunt top sector specialists.
  Synonyms
  make, line, label, marque
2. 1.2 A particular identity or image regarded as an asset.
  独特的个性；自成一格的形象
  you can still invent your own career, be your own brand
  你仍然可以构筑自己的职业生涯，保持自己特有的个性。
  the Michael Jordan brand certainly hasn't hurt them
  Example sentencesExamples
  Lehane, like many other Democrats, doubts that will happen, saying that picking Clinton would "on some level undermine the Obama brand."
  He consults other, anonymous branding experts to decide what his personal brand should be.
3. 1.3 A particular type or kind of something.
  （独特的）一种，一类
  his incisive brand of intelligence
  Example sentencesExamples
  After all, isn't martial law the brand of democracy he has advocated for the country after the transfer of sovereignty?
  Yet it does come into conflict with our democratic brand of freedom - the capitalist kind.
  I've always liked and respected him - his brand of staunch social democratic politics have never really been fashionable.
  How firm are the foundations upon which his brand of champagne socialism have been constructed?
  The postwar visions of local communists were incompatible with his brand of democratic socialism.
  They play games with historical fact in the effort to assert their brand of identity politics.
  He has brought with him some terrific qualities and a fine brand of leadership.
  His brand of committed socialism has also died.
  Ultimately, they'll choose a brand of democracy that suits their culture and their way of life, just as so many other nations have.
  All three have been stars of the hit comedy sketch show, where their mischievous brand of humour has been unleashed on the unsuspecting public.
  Yet he still managed to make his special brand of humor understood.
  Diluting what little there is left of the Democratic brand seems a poor marketing idea.
  Consequently, fundamentalist class cultures tend to be stamped with a distinctive brand of southern conservatism.
  The price we pay for our brand of Democracy is to allow splinter groups and Parties to stand for election.
  He also declared his brother-in-law Mahdi [the messiah], a term most Saudis do not identify with their brand of conservative Islam.
  If nothing else, their brand of national socialism is bad for business.
  They have retained this pride in the nation, and it has always marked their brand of internationalism, so clearly on display today.
  I'm no socialist and I certainly didn't agree with their brand of socialism.
  Only one paragraph before he tells us this, he claims that Orwell had lapsed from socialism into an apolitical brand of liberalism.
  Synonyms
  type, kind, sort, variety, class, category, species, genre, breed, style, stamp, cast, ilk, kidney
2An identifying mark burned on livestock or (especially formerly) criminals or slaves with a branding iron.
（尤指从前打在囚犯或奴隶身上的）烙印，火印
Example sentencesExamples
- Of course the original purpose of brands was simply to identify the cattle into whose hides we seared them.
- It was the first time she had ever kissed me and, as I drove through the changing light, her kiss burned like a brand on my cheek.
- Kalif ran his hand over his left shoulder blade, feeling the brand that had been burned into his skin, signifying Dylor's ownership of him.
- The rhyme is scarring, like the mark of a brand, and it encapsulates the scorn that underlay the colonial occupation.
- Therefore, when the hair regrows where the brand was applied, it is white.
- Leaving irons on too long will kill the hair follicles, creating a brand similar to a hot brand.
- He's the guy who's more advanced spiritually, socially than any of the others, and yet he's the one branded as a slave, he has the brand mark on his back, just because of the colour of his skin.
- Mr Day says the ownership of a beast can be determined despite the lack of a brand or an ear mark.
- Notable in England by their absence are comments on brands or whipping marks inflicted by the judicial process or private discipline.
- Record any identifying microchip numbers and brands, leg band numbers, and keep the records and photographs in a safe place.
- Time and again Mr. Burns was stoned, and bore the marks of these brands of the enemy for many days!
- Identification of brands on cattle is usually simple, but it can be difficult if the irons were applied carelessly or improperly.
- Students will be able to identify their cattle by their brands from a class herd.
- Each animal is owned by a Commoner and must be marked with an individual brand before being left to wander the open forest.
- Each fish was then weighed (wet weight to the nearest gram) and marked with an individual brand.
Synonyms
identifying mark, identification, marker, earmark
1. 2.1archaic A branding iron.
  商标
  Example sentencesExamples
  Our dear Sarah journeyed through the land, having a fiery hot brand in her hand.
  Brands are one of the most interesting tools used by livestock people.
  Later, when the vast trail herds of cattle were driven north to market, hot iron brands were used.
2. 2.2 A habit, trait, or quality that causes someone public shame or disgrace.
  〈喻〉耻辱的标志，污名
  the brand of Paula's alcoholism
  保拉的嗜酒狂坏名声。
  Example sentencesExamples
  Jane Thistle cried, a vein standing out on her flushed forehead like a brand of disgrace.
  She had never been quite sure what set her apart and made her an easy target, but like Nathaniel Hawthorne's Hester she had a brand that marked her as different.
  No matter what modifier follows, or what it actually means in radio format speak, Adult Contemporary is a brand of shame to many music fans.
  Synonyms
  stigma, shame, disgrace
3A piece of burning or smoldering wood.
燃烧的木头，烧焦的木头
he took two burning brands from the fire
从火里面取出两根正在燃烧的木头。
Example sentencesExamples
- He shook his head hard, trying to rid himself of it, but it stuck in his mind, like a burning brand in his thoughts.
- This is the age of individual conversions, the snatching of a brand here and there from the burning.
- It was unlike anything he'd felt before - a strong, violent feeling that burned like a brand.
- She was waving her hand as if she still had the burning brand.
- The city crumbled and burned to brands and ashes.
- The roof is typically threatened by burning brands or embers lofted by a nearby fire.
- Next thing I knew, I was in front of the wolf, holding a brand from the fire.
- The tag ‘a brand plucked from the burning’ clung to him ever afterwards and may well have been a powerful force in motivating him.
- He stood up, and grasped a fiery brand in either hand, and flattened himself against the big boulder, alert and ready for the attack when it should come.
- We do not speculate about the destiny of sinners; we pluck them as brands from the burning.
Synonyms
firebrand
1. 3.1literary A torch.
  Example sentencesExamples
  Back across the pleasant valley he hurried, his fire brand and stone hammer held in readiness, and his sharp eyes and keen ears alert to catch the first sign of trouble.
  This need drove all other thoughts from my mind, and I resolved to go to the cooking pit and relight a torch, or at least bring a burning brand of some kind to give me light.
4literary A sword.
〈诗/文〉剑
Synonyms
blade, steel

verbbrændbrand

[with object]

1Mark (an animal, formerly a criminal or slave) with a branding iron.
（用烙铁）打烙印于（动物、囚犯或奴隶身上）；以烙铁打标记
Example sentencesExamples
- Still other cowboys recalled that cattle were branded on their left hips "because persons read from left to right" and thus read "from the head toward the tail."
- Steers branded by hot iron showed significantly higher maximum and average head movement distances than either freeze branded or sham-branded steers.
- The branding scene below is shown on Egyptian Tomb walls dating back to 2,000 B.C.
- She guessed that it was some form of branding the animal; a method of identification.
- They are cursed to the tenth generation and should be branded with a mark before their long and painful deaths.
- So they had branded the mark of rejection upon her throat, and sent her away in shame.
- Cattle raising, an important source and symbol of wealth in the countryside, was feasible for many because the animals were branded and left to graze freely on open land.
- This is for branding me and putting these cursed marks on my hands.
- Peasants spoke of the arrival of the collective farm as the coming of the Antichrist where all would be branded with the mark of the devil.
- Then the suits came, branded everyone with these marks and turned us into slaves.
- Ember was branded with a softer, smaller version of Stone's mark with the outline of a flame surrounding it, representing a burning coal.
- Calves need to be branded for the purposes of identification.
- Provision would be made to brand the animals, which would be seen by veterinarians provided by the provincial department.
Synonyms
mark, stamp, burn, sear
1. 1.1 Mark indelibly.
  给…永久留下痕迹（或斑点）
  an ointment that branded her with unsightly violet-colored splotches
  在她身上留下了难看紫斑的药膏。
  Example sentencesExamples
  There were no wrinkles, no folds, or stretch marks that would have branded her a mother.
  But even without Augmented memory, this piece would have been branded indelibly on his brain.
  An imprint left from the wooden crevices branded a mark on her face as she gritted her teeth.
2. 1.2 Describe (someone or something) as something bad or shameful.
  谴责；加污名于
  with object and complement she was branded a liar
  the do-gooders branded us as politically incorrect
  Example sentencesExamples
  This threat to humanity often seems distant, and those who express heightened concern are regularly branded alarmists.
  But mark my words: you'll be branded as an incompetent for having made this small slip.
  The company said that the director was not making a bona fide case - which was like branding him a liar.
  I could go on, but all I can say is that branding her as someone unfit to serve because of her politics is grossly unfair.
  Polygraphs are not only worthless but they cause innocent people to be branded as liars.
  I walk round a free man and am cleansed of the stigma of being branded a murderer.
  ‘It is a matter of concern to my client that the tribunal in the previous module has branded him a liar,’ he told the chairman.
  To some people, those characteristics are enough to brand it evil.
  Animal welfare officers have branded airgun-toting yobs as ‘heartless’ after a seven-month-old kitten was shot in the neck.
  He despised music competitions, so integral to the classical world, branding them ‘a blood sport.’
  A Hampshire animal rescue charity has branded those responsible for dumping a dog into a river as ‘monsters’.
  To a certain extent at least, the program gave a human face to the people that the government brands as criminals.
  But a concerted campaign to brand him a psychopath is, to my mind, not merely gutter journalism but contemptible.
  He angrily criticised the national guards supporting the troops, branding them as ‘traitors’.
  The family of a man have branded his attackers ‘animals’ after his nose was bitten off in a pub fight.
  Instead, most black leaders didn't raise their voice in protest, apparently out of concern that they might be branded unpatriotic for doing so.
  Then she's branded a liar and a seductress at their trial.
  And they'll stop branding us with all of these negative labels.
  To accept this, however, would be to underrate our heroine, branding her as some kind of cheap accessory when she is, by many accounts, a gutsy and rugged individual.
  Haven't I lost enough on this venture which will probably accomplish little more than branding me as a charlatan?
  Synonyms
  stigmatize, accuse of being, mark out
2Assign a brand name to.
商标
Example sentencesExamples
- It is branding the product as ‘the first sustainable fish finger’ since the concept of marketing strips of battered fish to kids first took off, back in 1955.
- An update will also be welcome on the firm's decision to start selling branded products through supermarket discounter Lidl.
- To qualify for the programme, resellers must sell and brand systems that use boxed Intel processors and successfully complete special training.
- He made his millions selling low-cost branded perfumes to retailers.
- He created the fashion label, food lines and then an airline all branded Kingfisher.
- Point of sale advertising has long been a popular marketing tool for mobile phone operators, but branding entire shop fronts is a relatively new development.
- How do you go about branding a product that conjures up slabs of flesh displayed behind a spotless glass counter?
- The Board also observed, as a starting point, the need to brand the Zambian tourism products as one of the marketing strategies.
- The program then asks the recipient to enter their credit card details to a form on the screen that appears to have all the correctly branded logos.
- ‘There's always been a gut feeling that kids and radio would be a good way to brand a product,’ says Fries.
- But branded industrial products face a different challenge.
- Sometimes consumers may be quite happy buying a low-priced branded product knowing that it is a counterfeit copy.
- As more branded products take over the refrigerated dairy sections of the supermarket, perceived value becomes even more important.
- This is particularly true when it comes to flavored milk, where 68 percent of all product sold is branded, he says.
- Of the batteries that failed, two were branded Nokia, and two were labelled Mobile Plus.
- That began partly on a lark, but is now crucial to branding the Target discount store chain, where sales are rising.
- That's good for marketers and agencies who are trying to find new ways to brand products.
- He said Zambia had not only great tourism potential but also a competitive edge over other countries in the region, and could lead in tourism if her products were properly branded.
- Instead the country will capitalize on selling unique, branded products and services to affluent global consumers.
- Fully 70 percent of respondents surveyed said they wish that store brand products were available in as wide a selection as branded products.
1. 2.1as noun branding The promotion of a particular product or company by means of advertising and distinctive design.
  促销；宣传
  Example sentencesExamples
  PDF can preserve the design integrity and visual branding of publications and advertisements and allows pages to scale to the size of the display in full-screen view.
  The branding and advertising was devised by the CMB Design Group, whose past credits include work for Kerry Foods, Coca Cola and Permanent TSB.
  We all kind of knew that, but when you relate it back to branding, product differentiation, and innovation, that's powerful.
  Silencio also offers custom design models with private branding for dealers.
  With money tight, companies used design research to develop not only products but also their branding, packaging, and marketing.
  Advertising, sales promotion, and personal selling were used to emphasize product differentiation and branding.
  Each of these companies made its mark without help from expensive advertising or branding agencies.
  Sponsors receive exclusive rights to promotion and branding around the event, including premium advertising positions at every match.
  Differentiation is a function of branding and of offering design.
  Preecha said the ministry has also planned to encourage outsourcing, designing, and branding of Thai products so that they can gain more recognition on the world market.
  She was well connected to the pooh-bahs of branding and advertising and set out to help them understand and embrace the new medium and realize its potential.
  The weapons are design, distribution and branding.
  With ours, the whole thing offers a seamless design that supports the sponsor's own branding and design.
  His duties would include global branding, advertising, cooperative marketing and market research, as well as Internet and channel marketing programs.
  Can you say a little more about how these ideas play out in design and the more quotidian worlds of publishing, packaging, branding and promotion?
  The company provides website architecture, design, online branding, consultancy, e-commerce programming, animation and audio.
  It has become pervasive in those environments, and is invading the rest of the academic establishment as the branding and advertising of individual degree programs illustrates.
  And despite the challenges it faces, it has obviously given careful thought to its web design and branding.
  I've always liked adverts and logos and branding and propaganda.
  This distinction between advertising and branding is important in an industry such as fitness with very few major national brands.

Origin

Old English brand ‘burning’ (also in brand (sense 3 of the noun)), of Germanic origin; related to German Brand, also to burn. The verb sense ‘mark with a hot iron’ dates from late Middle English, giving rise to the noun sense ‘a mark of ownership made by branding’ (mid 17th century), whence brand (sense 1 of the noun) (early 19th century).

单词	brand
释义	Definition of brand in English: brand noun brandbrænd 1A type of product manufactured by a particular company under a particular name. 同一牌子的商品；（商品的）牌子 a new brand of soap powder 一种新牌子的肥皂粉。 Example sentencesExamples He has bought and sold his way to the top table through turning solid products into flag-waving brands with a mixture of luck, timing and innovation. Within this setting, some firms seek to nurture different brands of products that are geared to different retail channels. They choose not to buy certain products or brands, which they have reason to think are manufactured under unjust conditions. There are brands, products and categories and each has a slightly different meaning. To what extent does our brand compete with products or services outside its category? Product brands are big business today, and brand management rules. Worn denim is the latest effort by the company to differentiate its product from other brands. With so many brands and types of wine on the shelves, many bemused Scottish consumers plump for a bottle because the design on the label looks good. The company plans to manufacture the brands in its factory, where it employs 260 people. Every time you go back to bloglines, you can see the latest news about your issues and your brands, from millions of other sites. The village's only provision store also stands next to the dargah and is well stocked with popular brands of food products. There are so many sunscreens on the market though; not only are there many different brands and styles, but there are so many numbers! At the time, Iraq produced a local brand of cigarette named ‘Baghdad’; I don't know if it's still there. The features of the directory include a separate section on various brands of products. In consumers' minds, a long-held advantage national brand name products have over store brands is disappearing - fast. Much is being debated in many quarters about the merits of branding nation-states as if they were a product brand. Since another company had by this time registered the name Rajah for their product, the brand was named Kajah. We are now trying to introduce high-end innovative products before others do because product differentiation among brands is narrowing. With India's consumer base growing proportionate to the spending power, the premium brands of various products are awaiting entry. Crack the code, and you can develop new brands, products, and services that more effectively serve your unique tribe of customers. Synonyms make, line, label, marque 1.1 A brand name. 商标 the firm will market computer software under its own brand 该公司将推出自有品牌的计算机软件。 it takes a long time to build a brand Example sentencesExamples Make sure your product titles and descriptions include brand names, if those brands have any value in your marketplace. It means delivering to the customer what the brand said the product would deliver. The model was examined in the context of a consumer relationship with two retail service brands. A business differentiates itself not only with a specific brand or service but also by the assortment or collection of brands or services. Having a franchise licence of a specific brand gives more benefit to the entrepreneur. This paper will attempt to understand the process through which consumers become loyal to retail service brands. Other brand and product names are trademarks of their respective companies. People now increasingly see brands as shared cultural property, rather than privately owned intellectual property. The retail service brand has been selected as the focus of this study because of the increasing importance of the brand in retail services. Almost infallibly, I hear a big brand name, followed by the statement of belief that the brand makes a good product. On top of that, wholesalers now have brands and offer turnkey products. Whether you are selling a product, building a brand or hiring executives, there are several reasons why an evaluation system should be in place and used regularly. Designated trademarks and brands are the property of their respective owners. And after all, most of these high street brands continue to advertise in industry-specific journals or headhunt top sector specialists. If the industry wants to enjoy strong growth, it must stop trying to coast on the strength of its brands and start delivering services that are worthy of premium prices. Many well-known Irish high street brands and retailers have opted not to go down the transactional route with their sites. It's a necessary part of our business to keep our standards up and retain the charm and heritage of our brand whilst modernising the product as well. In addition to the color and name changes under the brand restructuring, some product consolidation may also be considered. I also wonder how well their brand and product names will travel. Naming a brand or a product should not be a chore that produces something dull and average. Synonyms make, line, label, marque 1.2 A particular identity or image regarded as an asset. 独特的个性；自成一格的形象 you can still invent your own career, be your own brand 你仍然可以构筑自己的职业生涯，保持自己特有的个性。 Example sentencesExamples He consults other, anonymous branding experts to decide what his personal brand should be. Lehane, like many other Democrats, doubts that will happen, saying that picking Clinton would "on some level undermine the Obama brand." 1.3 A particular type or kind of something. （独特的）一种，一类 they entertained millions with their inimitable brand of comedy 他们以自己那种无法模仿的喜剧让千百万人快乐。 Example sentencesExamples The postwar visions of local communists were incompatible with his brand of democratic socialism. How firm are the foundations upon which his brand of champagne socialism have been constructed? He has brought with him some terrific qualities and a fine brand of leadership. The price we pay for our brand of Democracy is to allow splinter groups and Parties to stand for election. Diluting what little there is left of the Democratic brand seems a poor marketing idea. After all, isn't martial law the brand of democracy he has advocated for the country after the transfer of sovereignty? His brand of committed socialism has also died. All three have been stars of the hit comedy sketch show, where their mischievous brand of humour has been unleashed on the unsuspecting public. They have retained this pride in the nation, and it has always marked their brand of internationalism, so clearly on display today. Yet it does come into conflict with our democratic brand of freedom - the capitalist kind. I'm no socialist and I certainly didn't agree with their brand of socialism. He also declared his brother-in-law Mahdi [the messiah], a term most Saudis do not identify with their brand of conservative Islam. Only one paragraph before he tells us this, he claims that Orwell had lapsed from socialism into an apolitical brand of liberalism. Yet he still managed to make his special brand of humor understood. Consequently, fundamentalist class cultures tend to be stamped with a distinctive brand of southern conservatism. Ultimately, they'll choose a brand of democracy that suits their culture and their way of life, just as so many other nations have. They play games with historical fact in the effort to assert their brand of identity politics. I've always liked and respected him - his brand of staunch social democratic politics have never really been fashionable. If nothing else, their brand of national socialism is bad for business. Synonyms type, kind, sort, variety, class, category, species, genre, breed, style, stamp, cast, ilk, kidney North American informal stripe 2An identifying mark burned on livestock or (especially in former times) criminals or slaves with a branding iron. （尤指从前打在囚犯或奴隶身上的）烙印，火印 the brand on a sheep identifies it as mine Example sentencesExamples Mr Day says the ownership of a beast can be determined despite the lack of a brand or an ear mark. Leaving irons on too long will kill the hair follicles, creating a brand similar to a hot brand. Identification of brands on cattle is usually simple, but it can be difficult if the irons were applied carelessly or improperly. Record any identifying microchip numbers and brands, leg band numbers, and keep the records and photographs in a safe place. Each animal is owned by a Commoner and must be marked with an individual brand before being left to wander the open forest. Each fish was then weighed (wet weight to the nearest gram) and marked with an individual brand. He's the guy who's more advanced spiritually, socially than any of the others, and yet he's the one branded as a slave, he has the brand mark on his back, just because of the colour of his skin. Of course the original purpose of brands was simply to identify the cattle into whose hides we seared them. Students will be able to identify their cattle by their brands from a class herd. Notable in England by their absence are comments on brands or whipping marks inflicted by the judicial process or private discipline. Therefore, when the hair regrows where the brand was applied, it is white. It was the first time she had ever kissed me and, as I drove through the changing light, her kiss burned like a brand on my cheek. Kalif ran his hand over his left shoulder blade, feeling the brand that had been burned into his skin, signifying Dylor's ownership of him. The rhyme is scarring, like the mark of a brand, and it encapsulates the scorn that underlay the colonial occupation. Time and again Mr. Burns was stoned, and bore the marks of these brands of the enemy for many days! Synonyms identifying mark, identification, marker, earmark 2.1archaic A branding iron. 商标 Example sentencesExamples Brands are one of the most interesting tools used by livestock people. Our dear Sarah journeyed through the land, having a fiery hot brand in her hand. Later, when the vast trail herds of cattle were driven north to market, hot iron brands were used. 2.2 A habit or quality that causes someone public shame or disgrace. 〈喻〉耻辱的标志，污名 the brand of Paula's dipsomania 保拉的嗜酒狂坏名声。 Example sentencesExamples She had never been quite sure what set her apart and made her an easy target, but like Nathaniel Hawthorne's Hester she had a brand that marked her as different. No matter what modifier follows, or what it actually means in radio format speak, Adult Contemporary is a brand of shame to many music fans. Jane Thistle cried, a vein standing out on her flushed forehead like a brand of disgrace. Synonyms stigma, shame, disgrace stain, taint, blot, blot on one's escutcheon, blemish, mark, slur literary smirch 3A piece of burning or smouldering wood. 燃烧的木头，烧焦的木头 he took two burning brands from the fire 从火里面取出两根正在燃烧的木头。 Example sentencesExamples This is the age of individual conversions, the snatching of a brand here and there from the burning. He stood up, and grasped a fiery brand in either hand, and flattened himself against the big boulder, alert and ready for the attack when it should come. She was waving her hand as if she still had the burning brand. The city crumbled and burned to brands and ashes. The roof is typically threatened by burning brands or embers lofted by a nearby fire. The tag ‘a brand plucked from the burning’ clung to him ever afterwards and may well have been a powerful force in motivating him. We do not speculate about the destiny of sinners; we pluck them as brands from the burning. It was unlike anything he'd felt before - a strong, violent feeling that burned like a brand. He shook his head hard, trying to rid himself of it, but it stuck in his mind, like a burning brand in his thoughts. Next thing I knew, I was in front of the wolf, holding a brand from the fire. Synonyms firebrand 4literary A sword. 〈诗/文〉剑 Synonyms blade, steel verb brandbrænd [with object] 1Mark with a branding iron. 〈古〉烙铁 the seller had branded the animal with his grandfather's name regulations concerning the branding, movement, and sale of cattle Example sentencesExamples They are cursed to the tenth generation and should be branded with a mark before their long and painful deaths. Provision would be made to brand the animals, which would be seen by veterinarians provided by the provincial department. Calves need to be branded for the purposes of identification. The branding scene below is shown on Egyptian Tomb walls dating back to 2,000 B.C. Steers branded by hot iron showed significantly higher maximum and average head movement distances than either freeze branded or sham-branded steers. This is for branding me and putting these cursed marks on my hands. Cattle raising, an important source and symbol of wealth in the countryside, was feasible for many because the animals were branded and left to graze freely on open land. Peasants spoke of the arrival of the collective farm as the coming of the Antichrist where all would be branded with the mark of the devil. She guessed that it was some form of branding the animal; a method of identification. Then the suits came, branded everyone with these marks and turned us into slaves. Still other cowboys recalled that cattle were branded on their left hips "because persons read from left to right" and thus read "from the head toward the tail." So they had branded the mark of rejection upon her throat, and sent her away in shame. Ember was branded with a softer, smaller version of Stone's mark with the outline of a flame surrounding it, representing a burning coal. Synonyms mark, stamp, burn, sear identify 1.1 Mark indelibly. 给…永久留下痕迹（或斑点） an ointment that branded her with unsightly violet-coloured splotches 在她身上留下了难看紫斑的药膏。 figurative he had a look of unabashed power that only years of experience could brand on to a man's face Example sentencesExamples There were no wrinkles, no folds, or stretch marks that would have branded her a mother. But even without Augmented memory, this piece would have been branded indelibly on his brain. An imprint left from the wooden crevices branded a mark on her face as she gritted her teeth. 1.2 Mark out as having a particular bad or shameful quality. anyone who says anything bad about the country is branded as a traitor 任何说这个国家一点坏话的人都被说成是卖国贼。 with object and complement she was branded a liar Example sentencesExamples Then she's branded a liar and a seductress at their trial. But a concerted campaign to brand him a psychopath is, to my mind, not merely gutter journalism but contemptible. Polygraphs are not only worthless but they cause innocent people to be branded as liars. Animal welfare officers have branded airgun-toting yobs as ‘heartless’ after a seven-month-old kitten was shot in the neck. He angrily criticised the national guards supporting the troops, branding them as ‘traitors’. I walk round a free man and am cleansed of the stigma of being branded a murderer. To accept this, however, would be to underrate our heroine, branding her as some kind of cheap accessory when she is, by many accounts, a gutsy and rugged individual. The family of a man have branded his attackers ‘animals’ after his nose was bitten off in a pub fight. I could go on, but all I can say is that branding her as someone unfit to serve because of her politics is grossly unfair. The company said that the director was not making a bona fide case - which was like branding him a liar. A Hampshire animal rescue charity has branded those responsible for dumping a dog into a river as ‘monsters’. But mark my words: you'll be branded as an incompetent for having made this small slip. To some people, those characteristics are enough to brand it evil. Instead, most black leaders didn't raise their voice in protest, apparently out of concern that they might be branded unpatriotic for doing so. To a certain extent at least, the program gave a human face to the people that the government brands as criminals. Haven't I lost enough on this venture which will probably accomplish little more than branding me as a charlatan? ‘It is a matter of concern to my client that the tribunal in the previous module has branded him a liar,’ he told the chairman. And they'll stop branding us with all of these negative labels. This threat to humanity often seems distant, and those who express heightened concern are regularly branded alarmists. He despised music competitions, so integral to the classical world, branding them ‘a blood sport.’ Synonyms stigmatize, accuse of being, mark out denounce, discredit, vilify, besmirch characterize, label, classify, categorize 2Assign a brand name to. 商标 Example sentencesExamples The Board also observed, as a starting point, the need to brand the Zambian tourism products as one of the marketing strategies. It is branding the product as ‘the first sustainable fish finger’ since the concept of marketing strips of battered fish to kids first took off, back in 1955. He made his millions selling low-cost branded perfumes to retailers. ‘There's always been a gut feeling that kids and radio would be a good way to brand a product,’ says Fries. Fully 70 percent of respondents surveyed said they wish that store brand products were available in as wide a selection as branded products. That's good for marketers and agencies who are trying to find new ways to brand products. He created the fashion label, food lines and then an airline all branded Kingfisher. Instead the country will capitalize on selling unique, branded products and services to affluent global consumers. To qualify for the programme, resellers must sell and brand systems that use boxed Intel processors and successfully complete special training. An update will also be welcome on the firm's decision to start selling branded products through supermarket discounter Lidl. He said Zambia had not only great tourism potential but also a competitive edge over other countries in the region, and could lead in tourism if her products were properly branded. Of the batteries that failed, two were branded Nokia, and two were labelled Mobile Plus. Point of sale advertising has long been a popular marketing tool for mobile phone operators, but branding entire shop fronts is a relatively new development. But branded industrial products face a different challenge. Sometimes consumers may be quite happy buying a low-priced branded product knowing that it is a counterfeit copy. The program then asks the recipient to enter their credit card details to a form on the screen that appears to have all the correctly branded logos. As more branded products take over the refrigerated dairy sections of the supermarket, perceived value becomes even more important. How do you go about branding a product that conjures up slabs of flesh displayed behind a spotless glass counter? That began partly on a lark, but is now crucial to branding the Target discount store chain, where sales are rising. This is particularly true when it comes to flavored milk, where 68 percent of all product sold is branded, he says. 2.1as noun branding The promotion of a particular product or company by means of advertising and distinctive design. 促销；宣传 what is missing in travel and tourism marketing is the heavy and effective branding used in other consumer industries Example sentencesExamples She was well connected to the pooh-bahs of branding and advertising and set out to help them understand and embrace the new medium and realize its potential. PDF can preserve the design integrity and visual branding of publications and advertisements and allows pages to scale to the size of the display in full-screen view. Can you say a little more about how these ideas play out in design and the more quotidian worlds of publishing, packaging, branding and promotion? Sponsors receive exclusive rights to promotion and branding around the event, including premium advertising positions at every match. Differentiation is a function of branding and of offering design. The company provides website architecture, design, online branding, consultancy, e-commerce programming, animation and audio. This distinction between advertising and branding is important in an industry such as fitness with very few major national brands. It has become pervasive in those environments, and is invading the rest of the academic establishment as the branding and advertising of individual degree programs illustrates. Advertising, sales promotion, and personal selling were used to emphasize product differentiation and branding. The weapons are design, distribution and branding. Silencio also offers custom design models with private branding for dealers. Preecha said the ministry has also planned to encourage outsourcing, designing, and branding of Thai products so that they can gain more recognition on the world market. With ours, the whole thing offers a seamless design that supports the sponsor's own branding and design. We all kind of knew that, but when you relate it back to branding, product differentiation, and innovation, that's powerful. With money tight, companies used design research to develop not only products but also their branding, packaging, and marketing. His duties would include global branding, advertising, cooperative marketing and market research, as well as Internet and channel marketing programs. The branding and advertising was devised by the CMB Design Group, whose past credits include work for Kerry Foods, Coca Cola and Permanent TSB. And despite the challenges it faces, it has obviously given careful thought to its web design and branding. I've always liked adverts and logos and branding and propaganda. Each of these companies made its mark without help from expensive advertising or branding agencies. Derivatives brander noun The exhausted cowboys, branders and ranchers mounted their horses and rode slowly home. Example sentencesExamples Next time you hear a Monroe doctrinaire utter that the brand belongs to the consumer, just take the aphorism for what it is - just another delusion of branders. The branders and marketeers would like to bypass the image of refined sherry drinkers taking their apéritif from miniature schooners with the little finger slightly adrift of the glass. The Web site is well known as being an utter failure, but are the hardcore branders right? He is a kind of grand pooh-bah of marketing, a master brander and hype creator who leverages his reputation as the grandaddy of hip-hop to bring people together and let things combust. Origin Old English brand 'burning' (also in sense 3 of the noun), of Germanic origin; related to German Brand, also to burn¹. The verb sense 'mark with a hot iron' dates from late Middle English, giving rise to the noun sense 'a mark of ownership made by branding' (mid 17th century), whence sense 1 of the noun (early 19th century). Something that is brand new is really being likened to something hot and glowing from a fire: Shakespeare used the similar phrase fire-new. Brand existed in Old English in the senses ‘burning’ and ‘a piece of burning wood’. The sense ‘mark permanently with a hot iron’ gave rise to ‘a mark of ownership made by branding’, hence the current use ‘a type of product manufactured under a particular name’. Video Rhymes and, band, bland, expand, firsthand, gland, grand, hand, land, manned, misunderstand, offhand, rand, righthand, Samarkand, sand, stand, strand, thirdhand, underhand, undermanned, understand, unplanned, untanned, withstand Definition of brand in US English: brand nounbrændbrand 1A type of product manufactured by a particular company under a particular name. 同一牌子的商品；（商品的）牌子 a new brand of detergent Example sentencesExamples The features of the directory include a separate section on various brands of products. Product brands are big business today, and brand management rules. With India's consumer base growing proportionate to the spending power, the premium brands of various products are awaiting entry. With so many brands and types of wine on the shelves, many bemused Scottish consumers plump for a bottle because the design on the label looks good. At the time, Iraq produced a local brand of cigarette named ‘Baghdad’; I don't know if it's still there. Much is being debated in many quarters about the merits of branding nation-states as if they were a product brand. He has bought and sold his way to the top table through turning solid products into flag-waving brands with a mixture of luck, timing and innovation. Worn denim is the latest effort by the company to differentiate its product from other brands. In consumers' minds, a long-held advantage national brand name products have over store brands is disappearing - fast. The village's only provision store also stands next to the dargah and is well stocked with popular brands of food products. To what extent does our brand compete with products or services outside its category? Within this setting, some firms seek to nurture different brands of products that are geared to different retail channels. Crack the code, and you can develop new brands, products, and services that more effectively serve your unique tribe of customers. They choose not to buy certain products or brands, which they have reason to think are manufactured under unjust conditions. Since another company had by this time registered the name Rajah for their product, the brand was named Kajah. There are brands, products and categories and each has a slightly different meaning. We are now trying to introduce high-end innovative products before others do because product differentiation among brands is narrowing. Every time you go back to bloglines, you can see the latest news about your issues and your brands, from millions of other sites. There are so many sunscreens on the market though; not only are there many different brands and styles, but there are so many numbers! The company plans to manufacture the brands in its factory, where it employs 260 people. Synonyms make, line, label, marque 1.1 A brand name. 商标 the company will market computer software under its own brand 该公司将推出自有品牌的计算机软件。 Example sentencesExamples It's a necessary part of our business to keep our standards up and retain the charm and heritage of our brand whilst modernising the product as well. A business differentiates itself not only with a specific brand or service but also by the assortment or collection of brands or services. People now increasingly see brands as shared cultural property, rather than privately owned intellectual property. The retail service brand has been selected as the focus of this study because of the increasing importance of the brand in retail services. I also wonder how well their brand and product names will travel. Many well-known Irish high street brands and retailers have opted not to go down the transactional route with their sites. Almost infallibly, I hear a big brand name, followed by the statement of belief that the brand makes a good product. If the industry wants to enjoy strong growth, it must stop trying to coast on the strength of its brands and start delivering services that are worthy of premium prices. It means delivering to the customer what the brand said the product would deliver. On top of that, wholesalers now have brands and offer turnkey products. In addition to the color and name changes under the brand restructuring, some product consolidation may also be considered. Designated trademarks and brands are the property of their respective owners. The model was examined in the context of a consumer relationship with two retail service brands. This paper will attempt to understand the process through which consumers become loyal to retail service brands. Make sure your product titles and descriptions include brand names, if those brands have any value in your marketplace. Other brand and product names are trademarks of their respective companies. Naming a brand or a product should not be a chore that produces something dull and average. Having a franchise licence of a specific brand gives more benefit to the entrepreneur. Whether you are selling a product, building a brand or hiring executives, there are several reasons why an evaluation system should be in place and used regularly. And after all, most of these high street brands continue to advertise in industry-specific journals or headhunt top sector specialists. Synonyms make, line, label, marque 1.2 A particular identity or image regarded as an asset. 独特的个性；自成一格的形象 you can still invent your own career, be your own brand 你仍然可以构筑自己的职业生涯，保持自己特有的个性。 the Michael Jordan brand certainly hasn't hurt them Example sentencesExamples Lehane, like many other Democrats, doubts that will happen, saying that picking Clinton would "on some level undermine the Obama brand." He consults other, anonymous branding experts to decide what his personal brand should be. 1.3 A particular type or kind of something. （独特的）一种，一类 his incisive brand of intelligence Example sentencesExamples After all, isn't martial law the brand of democracy he has advocated for the country after the transfer of sovereignty? Yet it does come into conflict with our democratic brand of freedom - the capitalist kind. I've always liked and respected him - his brand of staunch social democratic politics have never really been fashionable. How firm are the foundations upon which his brand of champagne socialism have been constructed? The postwar visions of local communists were incompatible with his brand of democratic socialism. They play games with historical fact in the effort to assert their brand of identity politics. He has brought with him some terrific qualities and a fine brand of leadership. His brand of committed socialism has also died. Ultimately, they'll choose a brand of democracy that suits their culture and their way of life, just as so many other nations have. All three have been stars of the hit comedy sketch show, where their mischievous brand of humour has been unleashed on the unsuspecting public. Yet he still managed to make his special brand of humor understood. Diluting what little there is left of the Democratic brand seems a poor marketing idea. Consequently, fundamentalist class cultures tend to be stamped with a distinctive brand of southern conservatism. The price we pay for our brand of Democracy is to allow splinter groups and Parties to stand for election. He also declared his brother-in-law Mahdi [the messiah], a term most Saudis do not identify with their brand of conservative Islam. If nothing else, their brand of national socialism is bad for business. They have retained this pride in the nation, and it has always marked their brand of internationalism, so clearly on display today. I'm no socialist and I certainly didn't agree with their brand of socialism. Only one paragraph before he tells us this, he claims that Orwell had lapsed from socialism into an apolitical brand of liberalism. Synonyms type, kind, sort, variety, class, category, species, genre, breed, style, stamp, cast, ilk, kidney 2An identifying mark burned on livestock or (especially formerly) criminals or slaves with a branding iron. （尤指从前打在囚犯或奴隶身上的）烙印，火印 Example sentencesExamples Of course the original purpose of brands was simply to identify the cattle into whose hides we seared them. It was the first time she had ever kissed me and, as I drove through the changing light, her kiss burned like a brand on my cheek. Kalif ran his hand over his left shoulder blade, feeling the brand that had been burned into his skin, signifying Dylor's ownership of him. The rhyme is scarring, like the mark of a brand, and it encapsulates the scorn that underlay the colonial occupation. Therefore, when the hair regrows where the brand was applied, it is white. Leaving irons on too long will kill the hair follicles, creating a brand similar to a hot brand. He's the guy who's more advanced spiritually, socially than any of the others, and yet he's the one branded as a slave, he has the brand mark on his back, just because of the colour of his skin. Mr Day says the ownership of a beast can be determined despite the lack of a brand or an ear mark. Notable in England by their absence are comments on brands or whipping marks inflicted by the judicial process or private discipline. Record any identifying microchip numbers and brands, leg band numbers, and keep the records and photographs in a safe place. Time and again Mr. Burns was stoned, and bore the marks of these brands of the enemy for many days! Identification of brands on cattle is usually simple, but it can be difficult if the irons were applied carelessly or improperly. Students will be able to identify their cattle by their brands from a class herd. Each animal is owned by a Commoner and must be marked with an individual brand before being left to wander the open forest. Each fish was then weighed (wet weight to the nearest gram) and marked with an individual brand. Synonyms identifying mark, identification, marker, earmark 2.1archaic A branding iron. 商标 Example sentencesExamples Our dear Sarah journeyed through the land, having a fiery hot brand in her hand. Brands are one of the most interesting tools used by livestock people. Later, when the vast trail herds of cattle were driven north to market, hot iron brands were used. 2.2 A habit, trait, or quality that causes someone public shame or disgrace. 〈喻〉耻辱的标志，污名 the brand of Paula's alcoholism 保拉的嗜酒狂坏名声。 Example sentencesExamples Jane Thistle cried, a vein standing out on her flushed forehead like a brand of disgrace. She had never been quite sure what set her apart and made her an easy target, but like Nathaniel Hawthorne's Hester she had a brand that marked her as different. No matter what modifier follows, or what it actually means in radio format speak, Adult Contemporary is a brand of shame to many music fans. Synonyms stigma, shame, disgrace 3A piece of burning or smoldering wood. 燃烧的木头，烧焦的木头 he took two burning brands from the fire 从火里面取出两根正在燃烧的木头。 Example sentencesExamples He shook his head hard, trying to rid himself of it, but it stuck in his mind, like a burning brand in his thoughts. This is the age of individual conversions, the snatching of a brand here and there from the burning. It was unlike anything he'd felt before - a strong, violent feeling that burned like a brand. She was waving her hand as if she still had the burning brand. The city crumbled and burned to brands and ashes. The roof is typically threatened by burning brands or embers lofted by a nearby fire. Next thing I knew, I was in front of the wolf, holding a brand from the fire. The tag ‘a brand plucked from the burning’ clung to him ever afterwards and may well have been a powerful force in motivating him. He stood up, and grasped a fiery brand in either hand, and flattened himself against the big boulder, alert and ready for the attack when it should come. We do not speculate about the destiny of sinners; we pluck them as brands from the burning. Synonyms firebrand 3.1literary A torch. Example sentencesExamples Back across the pleasant valley he hurried, his fire brand and stone hammer held in readiness, and his sharp eyes and keen ears alert to catch the first sign of trouble. This need drove all other thoughts from my mind, and I resolved to go to the cooking pit and relight a torch, or at least bring a burning brand of some kind to give me light. 4literary A sword. 〈诗/文〉剑 Synonyms blade, steel verbbrændbrand [with object] 1Mark (an animal, formerly a criminal or slave) with a branding iron. （用烙铁）打烙印于（动物、囚犯或奴隶身上）；以烙铁打标记 Example sentencesExamples Still other cowboys recalled that cattle were branded on their left hips "because persons read from left to right" and thus read "from the head toward the tail." Steers branded by hot iron showed significantly higher maximum and average head movement distances than either freeze branded or sham-branded steers. The branding scene below is shown on Egyptian Tomb walls dating back to 2,000 B.C. She guessed that it was some form of branding the animal; a method of identification. They are cursed to the tenth generation and should be branded with a mark before their long and painful deaths. So they had branded the mark of rejection upon her throat, and sent her away in shame. Cattle raising, an important source and symbol of wealth in the countryside, was feasible for many because the animals were branded and left to graze freely on open land. This is for branding me and putting these cursed marks on my hands. Peasants spoke of the arrival of the collective farm as the coming of the Antichrist where all would be branded with the mark of the devil. Then the suits came, branded everyone with these marks and turned us into slaves. Ember was branded with a softer, smaller version of Stone's mark with the outline of a flame surrounding it, representing a burning coal. Calves need to be branded for the purposes of identification. Provision would be made to brand the animals, which would be seen by veterinarians provided by the provincial department. Synonyms mark, stamp, burn, sear 1.1 Mark indelibly. 给…永久留下痕迹（或斑点） an ointment that branded her with unsightly violet-colored splotches 在她身上留下了难看紫斑的药膏。 Example sentencesExamples There were no wrinkles, no folds, or stretch marks that would have branded her a mother. But even without Augmented memory, this piece would have been branded indelibly on his brain. An imprint left from the wooden crevices branded a mark on her face as she gritted her teeth. 1.2 Describe (someone or something) as something bad or shameful. 谴责；加污名于 with object and complement she was branded a liar the do-gooders branded us as politically incorrect Example sentencesExamples This threat to humanity often seems distant, and those who express heightened concern are regularly branded alarmists. But mark my words: you'll be branded as an incompetent for having made this small slip. The company said that the director was not making a bona fide case - which was like branding him a liar. I could go on, but all I can say is that branding her as someone unfit to serve because of her politics is grossly unfair. Polygraphs are not only worthless but they cause innocent people to be branded as liars. I walk round a free man and am cleansed of the stigma of being branded a murderer. ‘It is a matter of concern to my client that the tribunal in the previous module has branded him a liar,’ he told the chairman. To some people, those characteristics are enough to brand it evil. Animal welfare officers have branded airgun-toting yobs as ‘heartless’ after a seven-month-old kitten was shot in the neck. He despised music competitions, so integral to the classical world, branding them ‘a blood sport.’ A Hampshire animal rescue charity has branded those responsible for dumping a dog into a river as ‘monsters’. To a certain extent at least, the program gave a human face to the people that the government brands as criminals. But a concerted campaign to brand him a psychopath is, to my mind, not merely gutter journalism but contemptible. He angrily criticised the national guards supporting the troops, branding them as ‘traitors’. The family of a man have branded his attackers ‘animals’ after his nose was bitten off in a pub fight. Instead, most black leaders didn't raise their voice in protest, apparently out of concern that they might be branded unpatriotic for doing so. Then she's branded a liar and a seductress at their trial. And they'll stop branding us with all of these negative labels. To accept this, however, would be to underrate our heroine, branding her as some kind of cheap accessory when she is, by many accounts, a gutsy and rugged individual. Haven't I lost enough on this venture which will probably accomplish little more than branding me as a charlatan? Synonyms stigmatize, accuse of being, mark out 2Assign a brand name to. 商标 Example sentencesExamples It is branding the product as ‘the first sustainable fish finger’ since the concept of marketing strips of battered fish to kids first took off, back in 1955. An update will also be welcome on the firm's decision to start selling branded products through supermarket discounter Lidl. To qualify for the programme, resellers must sell and brand systems that use boxed Intel processors and successfully complete special training. He made his millions selling low-cost branded perfumes to retailers. He created the fashion label, food lines and then an airline all branded Kingfisher. Point of sale advertising has long been a popular marketing tool for mobile phone operators, but branding entire shop fronts is a relatively new development. How do you go about branding a product that conjures up slabs of flesh displayed behind a spotless glass counter? The Board also observed, as a starting point, the need to brand the Zambian tourism products as one of the marketing strategies. The program then asks the recipient to enter their credit card details to a form on the screen that appears to have all the correctly branded logos. ‘There's always been a gut feeling that kids and radio would be a good way to brand a product,’ says Fries. But branded industrial products face a different challenge. Sometimes consumers may be quite happy buying a low-priced branded product knowing that it is a counterfeit copy. As more branded products take over the refrigerated dairy sections of the supermarket, perceived value becomes even more important. This is particularly true when it comes to flavored milk, where 68 percent of all product sold is branded, he says. Of the batteries that failed, two were branded Nokia, and two were labelled Mobile Plus. That began partly on a lark, but is now crucial to branding the Target discount store chain, where sales are rising. That's good for marketers and agencies who are trying to find new ways to brand products. He said Zambia had not only great tourism potential but also a competitive edge over other countries in the region, and could lead in tourism if her products were properly branded. Instead the country will capitalize on selling unique, branded products and services to affluent global consumers. Fully 70 percent of respondents surveyed said they wish that store brand products were available in as wide a selection as branded products. 2.1as noun branding The promotion of a particular product or company by means of advertising and distinctive design. 促销；宣传 Example sentencesExamples PDF can preserve the design integrity and visual branding of publications and advertisements and allows pages to scale to the size of the display in full-screen view. The branding and advertising was devised by the CMB Design Group, whose past credits include work for Kerry Foods, Coca Cola and Permanent TSB. We all kind of knew that, but when you relate it back to branding, product differentiation, and innovation, that's powerful. Silencio also offers custom design models with private branding for dealers. With money tight, companies used design research to develop not only products but also their branding, packaging, and marketing. Advertising, sales promotion, and personal selling were used to emphasize product differentiation and branding. Each of these companies made its mark without help from expensive advertising or branding agencies. Sponsors receive exclusive rights to promotion and branding around the event, including premium advertising positions at every match. Differentiation is a function of branding and of offering design. Preecha said the ministry has also planned to encourage outsourcing, designing, and branding of Thai products so that they can gain more recognition on the world market. She was well connected to the pooh-bahs of branding and advertising and set out to help them understand and embrace the new medium and realize its potential. The weapons are design, distribution and branding. With ours, the whole thing offers a seamless design that supports the sponsor's own branding and design. His duties would include global branding, advertising, cooperative marketing and market research, as well as Internet and channel marketing programs. Can you say a little more about how these ideas play out in design and the more quotidian worlds of publishing, packaging, branding and promotion? The company provides website architecture, design, online branding, consultancy, e-commerce programming, animation and audio. It has become pervasive in those environments, and is invading the rest of the academic establishment as the branding and advertising of individual degree programs illustrates. And despite the challenges it faces, it has obviously given careful thought to its web design and branding. I've always liked adverts and logos and branding and propaganda. This distinction between advertising and branding is important in an industry such as fitness with very few major national brands. Origin Old English brand ‘burning’ (also in brand (sense 3 of the noun)), of Germanic origin; related to German Brand, also to burn. The verb sense ‘mark with a hot iron’ dates from late Middle English, giving rise to the noun sense ‘a mark of ownership made by branding’ (mid 17th century), whence brand (sense 1 of the noun) (early 19th century).
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