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单词 ambush marketing
释义

Definition of ambush marketing in English:

ambush marketing

noun
mass noun
  • The practice by which a rival company attempts to associate its products with an event that already has official sponsors.

    埋伏营销(竞争公司企图将其产品与已有赞助商的某一活动联系在一起的做法)

    Example sentencesExamples
    • "Care has also been taken to avoid ambush marketing and product clutter," said sources.
    • Ambush marketing is becoming a huge problem for every major international sporting event.
    • In a cheeky bit of ambush marketing, a billboard for Dooney's show was erected opposite the Melbourne Art Fair at the Melbourne Exhibition Building.
    • A decisive factor is whether ambush marketing activities signify a serious breach of rights.
    • That hard-line stance against ambush marketing shouldn't deter companies from pushing the envelope.
    • "It is impossible for any sporting organisation to effect team or competition sponsorship if competing ambush marketing is allowed as a principle," he said.
    • If ambush marketing is bad for the game, so is marketing of this nature.
    • For sponsors like these, the real risk is that the event will be taken over by ambush marketing.
    • There were political overtones, security risks and controversies over ambush marketing, sponsorships, contracts and what not.
    • He emphasised that it was ambush marketing by intrusion, particularly, which the World Cup organisers are seeking to defeat.
    • Attempted ambush marketing has already made headlines in Australia.
    • "I called it as it was, ambush marketing and piggy-backing on others," he retorts.
    • He was scanning visitors as they arrived, no doubt on the alert for any outbreak of unofficial ambush marketing.
    • Yesterday, the government announced plans to outlaw "ambush marketing" at major events.
    • Rights infringements range from the unauthorised sale of match tickets or counterfeit licensed products to unfair competition and ambush marketing.
    • The rationale for the proposed offence is to protect major events from disruption, and their sponsors from "ambush marketing".
    • Excess and ambush marketing may be taking their toll.
    • How can major events sponsors be protected against ambush marketing?
    • I wonder if the ICC's rules of ambush marketing will apply for the game.
    • It is ambush marketing of the worst kind.

Definition of ambush marketing in US English:

ambush marketing

noun
  • The practice by which a rival company attempts to associate its products with an event that already has official sponsors.

    埋伏营销(竞争公司企图将其产品与已有赞助商的某一活动联系在一起的做法)

    Example sentencesExamples
    • He emphasised that it was ambush marketing by intrusion, particularly, which the World Cup organisers are seeking to defeat.
    • A decisive factor is whether ambush marketing activities signify a serious breach of rights.
    • There were political overtones, security risks and controversies over ambush marketing, sponsorships, contracts and what not.
    • For sponsors like these, the real risk is that the event will be taken over by ambush marketing.
    • Yesterday, the government announced plans to outlaw "ambush marketing" at major events.
    • Attempted ambush marketing has already made headlines in Australia.
    • In a cheeky bit of ambush marketing, a billboard for Dooney's show was erected opposite the Melbourne Art Fair at the Melbourne Exhibition Building.
    • How can major events sponsors be protected against ambush marketing?
    • The rationale for the proposed offence is to protect major events from disruption, and their sponsors from "ambush marketing".
    • That hard-line stance against ambush marketing shouldn't deter companies from pushing the envelope.
    • "I called it as it was, ambush marketing and piggy-backing on others," he retorts.
    • He was scanning visitors as they arrived, no doubt on the alert for any outbreak of unofficial ambush marketing.
    • "It is impossible for any sporting organisation to effect team or competition sponsorship if competing ambush marketing is allowed as a principle," he said.
    • It is ambush marketing of the worst kind.
    • I wonder if the ICC's rules of ambush marketing will apply for the game.
    • "Care has also been taken to avoid ambush marketing and product clutter," said sources.
    • If ambush marketing is bad for the game, so is marketing of this nature.
    • Ambush marketing is becoming a huge problem for every major international sporting event.
    • Excess and ambush marketing may be taking their toll.
    • Rights infringements range from the unauthorised sale of match tickets or counterfeit licensed products to unfair competition and ambush marketing.
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更新时间:2024/12/28 22:53:10