A subsidiary heading or caption in a newspaper or magazine.
(报纸或杂志上的)副标题,眉题
the strapline on the front page promised '13 pages of dramatic pictures and eye-witness accounts'
Example sentencesExamples
Latterly, advertisers have started to make these straplines less functional.
It's rare for an author to give a new phrase to a language, rarer still in these days of spin, catchphrases and advertising straplines.
The headline is in quotes and the strapline underneath makes quite clear the paper's view
The campaign focuses on three key storylines in the new series - alcoholism, a love triangle in the surgery and an attempted murder - with the strapline, ‘Prepare For Complications’.
The novel has yet to find a US publisher and was recently released in Italy with a strapline that boasted: ‘The book that America dare not buy.’
I suggested to Nigel that he change the strapline on the cover to ‘Britain's Best-Smelling Diving Magazine‘.
Not only that - the headlines and straplines on the intro page sound positively like an advertisement for Linux.
You have to have a strapline of some kind and hopefully we will have something that will get people excited.
I would only amend this by adding ‘the performance of a car’ to the strapline.
I love those straplines you see on vans and trucks.
The strapline and the button which goes immediately to the company's website make it reasonably plain that these are not in fact search results.
There's an ad on Canadian radio for powerbars which uses the strapline - ‘Powerbars.’
Slogans and straplines are very important, you know, to a brand.
If nothing else, this survey could keep me in fresh straplines for weeks.
New branding and a revised strapline are also recommended.