The general release of a new product or service to the public.
the site is already up, with a hard launch expected later this month
Compare with soft launch
Example sentencesExamples
With a hard launch expected in late Q3, the company introduced its beta version in New York and San Francisco in April.
There is nothing to indicate a hard launch of the 580 this month: it is all entirely speculation.
The hard launch of the Hawkeye Network, which will be broadcast on its own dedicated channel, will come this year, though no date has been set.
Some technical issues and other final elements will be tweaked throughout the month prior to a hard launch the week of August 13.
The company has spent several months testing "selected" Windows and Linux virtual machines with customers, with a hard launch of the service expected by August.
An Android app will be up first and while he says he has a date in mind, there's no hard launch set quite yet.
More than one source confirmed that ATI is preparing for a massive hard launch of its new line.
Some companies are creating prototypes before they do the hard launch of a new store concept.
verb
[with object]
Fully release (a new product or service) to the public.
the graphics card is being hard-launched today
Example sentencesExamples
In episode 1002 I mentioned a program we are soft launching right now and hard launching on Jan 1st 2013.
In early 2013, we will hard-launch the Portfolio, which will contain all the features and functionality needed to simplify the many challenges of a clinician's day-to-day activities.
The site hard-launched on New Year's Day.
We hard-launched the site that day with all functionality.
G4i plans to hard-launch its sales effort in August 2009, with special focus on companies with a presence in Guam and the Greater Washington region.
Definition of hard launch in US English:
hard launch
noun
The general release of a new product or service to the public.
the site is already up, with a hard launch expected later this month
Compare with soft launch
Example sentencesExamples
The company has spent several months testing "selected" Windows and Linux virtual machines with customers, with a hard launch of the service expected by August.
Some companies are creating prototypes before they do the hard launch of a new store concept.
More than one source confirmed that ATI is preparing for a massive hard launch of its new line.
The hard launch of the Hawkeye Network, which will be broadcast on its own dedicated channel, will come this year, though no date has been set.
There is nothing to indicate a hard launch of the 580 this month: it is all entirely speculation.
Some technical issues and other final elements will be tweaked throughout the month prior to a hard launch the week of August 13.
An Android app will be up first and while he says he has a date in mind, there's no hard launch set quite yet.
With a hard launch expected in late Q3, the company introduced its beta version in New York and San Francisco in April.
verb
[with object]
Fully release (a new product or service) to the public.
the graphics card is being hard-launched today
Example sentencesExamples
The site hard-launched on New Year's Day.
In episode 1002 I mentioned a program we are soft launching right now and hard launching on Jan 1st 2013.
In early 2013, we will hard-launch the Portfolio, which will contain all the features and functionality needed to simplify the many challenges of a clinician's day-to-day activities.
We hard-launched the site that day with all functionality.
G4i plans to hard-launch its sales effort in August 2009, with special focus on companies with a presence in Guam and the Greater Washington region.