Brian Ball, an Englishman, is scooping water out of the Loch, home to the famous mythical monster, and selling it at a starting price of £3.99 for a half-litre plus £2.38 postage and packing.
My hotel - the plush Andel's, via Lastminute.com - sold half-litres of beer for 70 crowns - £1.55.
The final score, including desserts, mains and starters for three, a half-litre of house red, a beer and two coffees was £57.70, or just under £20 each.
This thoroughly modern item features pockets for your mobile phone, not to mention your half-litre of Evian and, while it may have made arch-traditionalists seethe to their sporrans, it got the message through to the target market.
Take-home packs of ‘payasams’, made available in reusable plastic jars of half-litre and one litre, are the most sought after at the ‘payasam melas’.