An article or story in the media that is excessively complimentary about a person, product, event, etc.
Example sentencesExamples
Much more than a studio puff piece, there is some intriguing material here.
There's a short featurette on the making of the film, but it's a studio puff piece that's over before you know it and really gives you little information that you're not already aware of.
The featurette is just a promotional puff piece from the movie's release, clocking in at seven minutes, and is hardly worth mentioning.
Of course, the article is a puff piece aimed at getting you to buy the forthcoming book.
There are no extras offered, not a publicity puff piece or a behind the scenes featurette.
Definition of puff piece in US English:
puff piece
nounpəf pis
North American informal
An article or story in the media that is excessively complimentary about a person, product, event, etc.
Example sentencesExamples
Of course, the article is a puff piece aimed at getting you to buy the forthcoming book.
Much more than a studio puff piece, there is some intriguing material here.
The featurette is just a promotional puff piece from the movie's release, clocking in at seven minutes, and is hardly worth mentioning.
There are no extras offered, not a publicity puff piece or a behind the scenes featurette.
There's a short featurette on the making of the film, but it's a studio puff piece that's over before you know it and really gives you little information that you're not already aware of.