As the industry continues to grow, so too will the supply of list brokers and e-marketing services trying to win business from companies moving online.
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When working with a list broker, be as specific as possible regarding your target audience and the geographic area your store covers.
Cultivating a long-term relationship with a list broker can be a valuable use of time and marketing dollars.
They may also pull your address from an auction site or news group posting, purchase it from a disreputable or unsavoury list broker or trick you into replying to fraudulent e-mail messages.
These list brokers gather information from multiple sources.