Definition of product mix in English:

product mix

noun

单词	product mix
释义	Definition of product mix in English: product mix noun The total range of products offered by a company. Example sentencesExamples As we improve our product mix, market share gains will continue. He reshuffled Coke's ad agencies and shook up its product mix with a number of brand extensions such as Vanilla Coke. So Hursman changed his product mix to meet his distributors' needs. Hallmark, the greeting card giant, based in Kansas City, Mo., uses census data to decide on the product mix that local retailers receive. To that end, its product mix was overhauled by offering healthy alternatives, while not undercutting its positioning of the Big Mac.
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