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单词 product differentiation
释义

Definition of product differentiation in English:

product differentiation

noun
mass nounEconomics
  • The marketing of generally similar products with minor variations that are used by consumers when making a choice.

    〔经济〕产品差异化销售策略,产品特色化销售策略

    Example sentencesExamples
    • This merger represented two parallel enterprises with little real product differentiation.
    • Traditionally, medical product companies have relied on product differentiation to achieve market position.
    • The proliferation of flavor choices makes graphic product differentiation increasingly important.
    • For a marketing manager, product differentiation becomes a key to gaining a degree of monopoly power in a market.
    • The sachet was an innovative stroke of marketing genius that reduced product differentiation and changed the dynamics of the detergents market.
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更新时间:2024/12/27 14:38:55