(on the Internet) a business model whereby a company that has placed an advertisement on a website pays a sum of money to the host website when a user clicks on to the advertisement.
as modifierso-called 'click fraud' is an increasing problem as pay-per-click advertising continues to grow
Example sentencesExamples
The overriding goal of a pay-per-click advertising system is to get people to click on the most lucrative ads as often as possible.
The problem is, pay-per-click isn't suitable for businesses in local markets.
The great advantage of pay-per-click is that it is measurable.
Click fraud is the practice of adulterating pay-per-click advertising statistics by generating illegitimate hits.
In 2000, pay-per-click took off.
Under the 'pay-per-click' model, advertisers are charged if a surfer clicks on a link.
And for a time, pay-per-click ads on the Internet seemed like a pretty good solution.
But for all the undoubted strengths of its pay-per-click system, some worrying vulnerabilities have emerged.
Even startups use such techniques in conjunction with pay-per-click advertisements.
More pay-per-click means more online content but ultimately less money for producing that content.
In the digital age, ambitious business owners also plough considerable resources into online marketing techniques, such as search engine optimisation and pay-per-click advertising, to attract new buyers.
It sounds like a great idea - sell surplus advertising space to Google so that it can place pay-per-click ads there.
The conversion rate is better too - meaning I get more sales "per capita" than using pay-per-click or buying ads in newsletters.
Plus, the company reinvests only 6 percent of revenue into advertising and gets a hefty 55 percent of its sales from organic search, which insulates the company from rising pay-per-click advertising rates.
Chances are you've heard about the amazing ROI that can be had with pay-per-click advertising on Google, Yahoo! and Bing.
Several of these firms noticed unusually high spikes in traffic to pay-per-click ads on Microsoft's search tool.
As the pay-per-click advertising business grows with the Internet itself, so too does click fraud.
Strauss estimates that every $1 he spends on pay-per-click advertisements translates into about $3 in sales.
Definition of pay-per-click in US English:
pay-per-click
noun
(on the Internet) a business model whereby a company that has placed an advertisement on a website pays a sum of money to the host website when a user clicks on to the advertisement.
as modifierso-called “click fraud” is an increasing problem as pay-per-click advertising continues to grow
Example sentencesExamples
In 2000, pay-per-click took off.
As the pay-per-click advertising business grows with the Internet itself, so too does click fraud.
Under the 'pay-per-click' model, advertisers are charged if a surfer clicks on a link.
Even startups use such techniques in conjunction with pay-per-click advertisements.
The problem is, pay-per-click isn't suitable for businesses in local markets.
More pay-per-click means more online content but ultimately less money for producing that content.
Chances are you've heard about the amazing ROI that can be had with pay-per-click advertising on Google, Yahoo! and Bing.
Plus, the company reinvests only 6 percent of revenue into advertising and gets a hefty 55 percent of its sales from organic search, which insulates the company from rising pay-per-click advertising rates.
In the digital age, ambitious business owners also plough considerable resources into online marketing techniques, such as search engine optimisation and pay-per-click advertising, to attract new buyers.
The overriding goal of a pay-per-click advertising system is to get people to click on the most lucrative ads as often as possible.
It sounds like a great idea - sell surplus advertising space to Google so that it can place pay-per-click ads there.
But for all the undoubted strengths of its pay-per-click system, some worrying vulnerabilities have emerged.
And for a time, pay-per-click ads on the Internet seemed like a pretty good solution.
Strauss estimates that every $1 he spends on pay-per-click advertisements translates into about $3 in sales.
The conversion rate is better too - meaning I get more sales "per capita" than using pay-per-click or buying ads in newsletters.
The great advantage of pay-per-click is that it is measurable.
Click fraud is the practice of adulterating pay-per-click advertising statistics by generating illegitimate hits.
Several of these firms noticed unusually high spikes in traffic to pay-per-click ads on Microsoft's search tool.