The practice of marketing a motor vehicle under two or more brand names or badges.
标志经销（用两种或两种以上不同品牌名或标志推销同一种汽车的经销方式）
Example sentencesExamples
Yes, badge engineering is being used again and behind the sleek bodywork and interior, massaged drivetrain and modified chassis, is a Rover 75 station wagon.
While I am definitely not a fan of badge engineering, it is a feather in the cap of the local GeeEmm plant.
That's probably a good thing, considering how long GM was deservedly blasted for allowing cookie-cutter styling and shameless badge engineering to overrun its once-great portfolio.
The sheer size of the operation makes it imperative to produce as many vehicles as possible from the same tooling sets, which places a premium on badge engineering.
The most modern interpretation of badge engineering can work rather nicely, though, especially at the lowest end of the market where prestige and cachet don't figure.
Definition of badge engineering in US English:
badge engineering
noun
The practice of marketing a motor vehicle under two or more brand names.
标志经销（用两种或两种以上不同品牌名或标志推销同一种汽车的经销方式）
Example sentencesExamples
Yes, badge engineering is being used again and behind the sleek bodywork and interior, massaged drivetrain and modified chassis, is a Rover 75 station wagon.
That's probably a good thing, considering how long GM was deservedly blasted for allowing cookie-cutter styling and shameless badge engineering to overrun its once-great portfolio.
The sheer size of the operation makes it imperative to produce as many vehicles as possible from the same tooling sets, which places a premium on badge engineering.
While I am definitely not a fan of badge engineering, it is a feather in the cap of the local GeeEmm plant.
The most modern interpretation of badge engineering can work rather nicely, though, especially at the lowest end of the market where prestige and cachet don't figure.