The exclusive rights of a beverage maker or distributor to have its products sold at a particular venue, event, or institution.
the fiercest competition is between Coke and Pepsi over pouring rights to sell on campus
Example sentencesExamples
The cola giant will have pouring rights at 130 venues, first dibs on promotional and sampling opportunities at events, plus sponsorship rights for numerous events.
The pact covers pouring rights and signage at venues that it controls, a ‘first-look’ at all assets and promotional activity such as ticket giveaways and sampling.
Definition of pouring rights in US English:
pouring rights
plural noun
US
The exclusive rights of a beverage maker or distributor to have its products sold at a particular venue, event, or institution.
the fiercest competition is between Coke and Pepsi over pouring rights to sell on campus
Example sentencesExamples
The pact covers pouring rights and signage at venues that it controls, a ‘first-look’ at all assets and promotional activity such as ticket giveaways and sampling.
The cola giant will have pouring rights at 130 venues, first dibs on promotional and sampling opportunities at events, plus sponsorship rights for numerous events.