An online video advertisement which plays in the middle of a video that has been selected for viewing.
every video viewed had a pre-roll or a mid-roll
as modifiermid-roll ads are easy to insert
Example sentencesExamples
Pre-roll volume increased 45% and mid-roll increased 60%.
It allows viewers to choose their method of advertising: pre-roll, mid-roll and post-roll.
Long-form viewers are most likely already in a mindset of accepting mid-rolls.
Programmers and pay-TV service providers can increase the amount of ad inventory by reducing the complexities of mid-roll advertising.
On the live stream, there are pre-roll and mid-rolls.
A new study argues that viewers are most likely to complete "mid-roll" ads.
Wibbitz's team connects to the publisher's ad server and allow pre-roll, mid-roll and overlay of in-stream ads so it can be used as premium inventory.
Pre-rolls, mid-rolls and post-rolls, as well as banner overlays, will all be supported.
"The mid-roll podcast ads, in which a host reads aloud a sponsored message before or during the show, are likely Slate's most expensive advertising impressions."
Definition of mid-roll in US English:
mid-roll
noun
An online video advertisement which plays in the middle of a video that has been selected for viewing.
every video viewed had a pre-roll or a mid-roll
as modifiermid-roll ads are easy to insert
Example sentencesExamples
Long-form viewers are most likely already in a mindset of accepting mid-rolls.
On the live stream, there are pre-roll and mid-rolls.
It allows viewers to choose their method of advertising: pre-roll, mid-roll and post-roll.
Pre-rolls, mid-rolls and post-rolls, as well as banner overlays, will all be supported.
Wibbitz's team connects to the publisher's ad server and allow pre-roll, mid-roll and overlay of in-stream ads so it can be used as premium inventory.
Programmers and pay-TV service providers can increase the amount of ad inventory by reducing the complexities of mid-roll advertising.
Pre-roll volume increased 45% and mid-roll increased 60%.
"The mid-roll podcast ads, in which a host reads aloud a sponsored message before or during the show, are likely Slate's most expensive advertising impressions."
A new study argues that viewers are most likely to complete "mid-roll" ads.