A marketing strategy whereby an advertisement supplies a telephone number or other details, enabling a customer to order directly from the manufacturer or service provider concerned, rather than via a retailer; chiefly attributive.
Origin
1950s.
Definition of direct response in US English:
direct response
noun
A marketing strategy whereby an advertisement supplies a telephone number or other details, enabling a customer to order directly from the manufacturer or service provider concerned, rather than via a retailer; chiefly attributive.