Fer·re·ro Ro·cher /feˌreərəʊ rɒˈʃeɪ $ -rəʊˈʃeɪ/ trademark a type of chocolate, wrapped in gold paper. Ferrero Rocher chocolates are popular to give as gifts and Ferrero Rocher is known for their television advertisements, in which the chocolates are given to all the guests at a party given by an ambassador.