Word familyadjectivebannerednounbanner adbannerbanner headline
ˈbanner ad noun [countableC]
an advertisement that appears across the top of a page on the Internet 〔网页上的〕横幅广告，标题广告
—banner advertising noun [uncountableU]
Examples from the Corpus
banner ad• Part of the screen was taken up by a banner ad for TotalNews sponsor NewsPage, a personalized Internet news service.• That banner ad obscured an ad on the Time site for PointCast, which competes with NewsPage.
From Longman Business Dictionary
banner adban·ner ad /ˈbænər æd/ noun [countableC]MARKETING
an advertisement that appears across the top of a page on the Internet
The top part of the screen was taken up by a banner ad for a personalized Internet news service.
—banner advertising noun [uncountableU]
Most of the pages on these Web sites carry banner advertising.