单词 | gimmick |
释义 | gimmickWord family noungimmickrygimmickadjectivegimmicky Advertising & marketinggim·mick /ˈɡɪmɪk/ noun [countableC] informal BBATRICK/DECEIVEa trick or something unusual that you do to make people notice someone or something – used to show disapproval 引人注意的花招,噱头〔含贬义〕 → stunt advertising gimmicks 广告把戏 —gimmicky adjectiveadj —gimmickry noun [uncountableU] Examples from the Corpus gimmick• Threats to expropriate, always a gimmick to increase popularity, never materialised.• Nope, Patricia Marvel says, in this town, you really have to have a gimmick.• The business of selling shares at licensed dealers is often a gimmick which loses investors their hard-earned money.• As courses proliferate, they promote themselves with ever more exotic gimmicks.• The consequence is that the parties are driven to search for gimmicks.• A great gimmick and I wish I'd thought of it.• This movie has only one gimmick though, and after a while it begins to wear thin.• The current program began in 1989 as a promotional gimmick expected to last six months. From Longman Business Dictionary gimmickgim·mick /ˈgɪmɪk/ noun [countableC] disapproving a trick or object that makes you notice a product and want to buy it It would be foolish to dismiss the videophone as nothing more than a gimmick. —gimmicky adjectiveadj a gimmicky new product for gadget-hungry consumers |
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